Pride: Satisfaction for an Achievement

Happy Fourth of July! Unfortunately, it is pouring rain in New York… the whole shabam – thunder, dark skies, rain, puddles, wind. While stuck inside, I am thinking about the pride we have for our country, our relationships, and our selves. It seems to be contagious and of course, social media proves it!

Pride Week: Holy rainbows – every organization that supports human rights celebrated Pride Week in someway. Many created store fronts decked out in color. Many created new products to showcase pride. Many created images just for social media and sharing. I saw quite a bit on my news feeds from my favorite companies – Baked by Melissa, Julep, LUSH Cosmetics, Teen Vogue.


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4th of July: There have been many, many, many Fourth of July posts – from newscasters to the usual #lilly5x5. Here are two of my favorites that scream independence, USA, and patriotic shades. I adore how companies take their brand or product and turn it into something universally recognizable. The USA radiates pride on this day! A whole bunch of PRIDE!


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Here is my recent go USA face showcasing my country pride as I stand right near the edge of Niagara Falls. What a thrilling experience! I would love to see y’all’s PRIDE faces!

Lilly Pulitzer’s Integrated Marketing Communication

Do you get the Lilly Pulitzer catalogs in the mail? The booklets full of color, joy, summer goodness, Florida style, resort wear, and much more! A Lilly catalog always brings a smile to my face because of the gorgeous design!

Catalogs, postcards, or other mail pamphlets inform consumers about new products. These collaterals should fit your brand and market strategy while intriguing a specific audience.

Lilly’s audience: Lilly obviously is a brand geared towards women from generation y and x (younger and middle aged). They probably focus on U.S. regions that have a long summer/spring because of their specialty in resort wear. Their consumers are also part of the middle class.

Lilly’s brand: What do y’all think about Lilly’s brand? What does it convey? Every time I look at a social media post, catalog, store, website, blog from Lilly… I believe it exudes color, fun, joy, passion, and individuality. Their brand is truly unique from others because of their extensive print collection and focus on colors.

Lilly’s integrated marketing communication: My blog post archive is full of posts about the famous #lilly5x5’s and other social media. They have a professional yet fun presence on Twitter, Facebook, Pinterest, and especially Instagram. Lilly is a perfect example of integrated marketing. Other than media, they utilize traditional marketing strategies such as advertisements, articles, email marketing, and mail pamphlets (above).

What do you think about the Lilly brand and their marketing techniques?

P.S. – here is an awesome Facebook post about how they create their seasonal catalogs on the Lilly blog called The Juice Stand!

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LUSH Q&A

What does a LUSH Q&A from andrea elizabeth consist of? I will be adding on to social media posts that I have discovered from various LUSH Facebook pages by answering the questions or revealing my opinion. This will be a cool and interactive post! I would love to see more answers and thoughts in the comments. Do not be shy LUSHies!

“What three LUSH products would you take with you to a desert island?” – LUSH Australia 

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This is a tough question. A LUSH sales associate in Boston, MA actually asked me this before. I said Vanishing Cream, Daddy-O, and Sultana of Soap. My top three have changed a bit since then:

  1. Gorgeous – my face will need a good pick me up on a desert island! Gorgeous will do the trick. Plus, it smells absolutely amazing.
  2. Honey Trap – I am assuming this desert island will be quite sunny and windy, making my lips unbearably chapped. Honey Trap is a phenomenal lip balm that moisturizers and hydrates chapped or irritated lips.
  3. Godiva – This is one of my all time favorite LUSH products. I cannot get enough of the beautiful, delicate jasmine aroma. Godiva would be an excellent shampoo for a desert island because it lasts a while and is compact. Additionally, the shea butter in the bar acts as a conditioner. It is a 2 in 1 shampoo bar!

“What is your favorite LUSH bath cocktail” – LUSH Willowbrook Mall 

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I get asked this question A LOT. Surprisingly, I am not into the bath cocktail fad. I have tried a few such as the mermaid bath (Big Blue and Sunny Side) and the creamsicle  (Enchanter and Butterball). I want to enjoy each bath product individually and experience the magic of a LUSH bath.

LUSH Willowbrook is such a fun, quirky, friendly LUSH store in Houston, TX. The manager is a sweetheart and is always looking for different ways to showcase LUSH products. The two cocktails they feature in these posts are the mermaid with Wonder Woohoo and Big Blue. The second is a new bath cocktail creation called Maleficent with Big Blue, Fizzbanger, and Sunny Side. I adore the color of this bath because of the iridescent green loaded with glitter. This cocktail is also very timely and appropriate because the Maleficent movie just came out in theaters.


Employee Bios – LUSH Australia and LUSH Washington Square 

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Employee Bios are popular social media posts. I always enjoy reading them and applauding to all the wonderful LUSH employees in the world who help create and sell environmental friendly beauty. Even though I have never worked for LUSH (one day I will for sure), I wanted to take a go at some of the questions in these bios! You should to in the comments!

  • Name – Andrea
  • Birthday – August 4th
  • Sign – Leo
  • Favorite Color – Marigold & hot pink
  • Favorite Smell – Godiva and Sultana of Soap
  • Favorite Food – anything Asian
  • Favorite Holiday – Christmas
  • What is your dream job? To work for a large cosmetics company in the PR department in NYC.
  • What are your hobbies? Organizing, shopping, blogging, and watching Netflix
  • When and how did you first discover LUSH? Watching Youtube videos in 10th grade.
  • How long have you worked for LUSH? Have not worked for them. But have been blogging about LUSH for half a year.
  • What are your favorite LUSH products and why? Daddy-O because it helps to retain the color of my hair and brighten it ( I am a blondie). Godiva because I cannot get enough of the smell and feel. Vanishing Cream because it is the perfect moisturizer to vanish all your problem areas away.
  • My first LUSH product? Buffy because it was a good price and was a type of product I have never tried before.
  • My favorite LUSH moment? The first time @lushcosmetics replied to one of my tweets and my first experience in the LUSH Spa on Lexington Ave.

 

Timely Social Media

There have been many holidays over the past few months from Easter to Earth Day! I wanted to post my favorite timely, newsworthy social media from various companies to showcase the factors of an intriguing holiday post. Discover now!

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Easter is a great holiday to incorporate branding with universal holiday themes. The #lily5x5 includes a vibrant Easter egg hunt in a watercolor medium. Lilly Pulitzer is known for their watercolor prints! Another example is Vineyard Vines since they attached Easter bunny ears to their logo and mascot, the pink whale! Vineyard Vines always makes their whale festive for various holidays! It is a unique and adorable branding idea. LUSH Cosmetics also posted a cute graphic featuring a product and an adorable pun (“Happy Easter from everybunny at LUSH”)!

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Earth Day was a great opportunity for companies to showcase their commitment and passion for our planet. The @nailitmag Instagram account featured an Earth Day Nail Polish Exchange from Zoya. One could switch out their old polishes (bottle and all) for new ones. This is a great technique from Zoya to encourage reusing glass and disposing of lacquer properly. Go #ZoyaEarthDay! Lilly Pulitzer created another #lilly5x5 that reveals their love for Earth! Making the turtle shell a replica of Earth was a phenomenal idea!

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For those in the United States and maybe even around the world, you probably heard about the bombings from last year during the Boston Marathon. The city of Boston replied positively and strongly from this event by creating the idea of #BostonStrong. Vineyard Vines (a Northeastern company) created a campaign that highlighted their love for Boston with Wicked Strong merchandise. This was a fantastic move since it involved community relations and probably increased brand loyalty.

LUSH Mother’s Day Haul

The time has come for my Mother’s Day LUSH collection haul! Just like Easter, I have been waiting to post reviews until I have tried all of the Mother’s Day products! LUSH introduced nine special products to celebrate with Mom that range from shower gels to bath bombs. Here are the products I picked:

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That is everything! I did not purchase all of the Mother’s Day products. The other products in the collection include Mum Tulip, Madame Butterfly (I got my mom this one for Mother’s Day), and B Never to Busy to be Beautiful shower gel. This shower gel is a LUSH returnee, which makes it Retro. It is only available online and not with all of the other Mother’s Day products that are in store.

I also wanted to include a bunch of LUSH Mother’s Day social media posts (like always). Check out some of my favorites from various LUSH stores:

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SO many Mother’s Day LUSH posts! The top three pictures are from the @lushcosmetics and @lushspain Instagram accounts. I love the LUSH bags in Spain! North America needs to take on that bag trend! The pictures in the middle are both from various LUSH store Facebook accounts. The one on the left features the Mother’s Day set up from the Mohegan Sun Casino (I will be going to see Lady GaGa there on Saturday)! The picture to the right advertises some of the limited edition Mother’s Day gift sets! Both of these LUSH stores are phenomenal! The bottom post is my LUSH Lib called Confessions to Mum! This is such a fun activity that is still going on! Make yours now here. Also, do not forget to tweet or Instagram a #thatswhatmumsaid to enter the LUSH Mother’s Day competition!

Have you tried any of these products from the collection?

Spring Is In The Air!

Like this post if you have discovered any Spring campaigns? These campaigns could be on social media, websites, flyers, catalogs, and so on. This post will highlight my favorite Spring campaigns/social media posts from three different companies.

FACE Stockholm:

FACE Stockholm is a Scandinavian company that originated from Sweden. It was founded by Gun Nowak and her daughter, Martina Arfwidson. FACE produces beauty products that are the highest quality with a variety of colors. The FACE brand represents, “naturally based, trend forward, simple, clean, gorgeous, and fun beauty.” They value the interaction between woman, confidence, and woman empowerment. Here are a few graphics from their website representing the Pastel Story – May 2014 campaign:

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I adore the top graphic. I love FACE polishes. They have a large variety of shades. If you are looking for a color, FACE has it! Check out all of their polish swatches here. Incorporating products with Spring decor is a wonderful idea.

I also enjoy the bottom graphic since it highlights the key components of the Pastel Story. These are pastel FACE products, FACE swatches, pastel art, pastel flowers, and a pastel make-up look. Inspiration or idea boards always make for a unique, cool, brand worthy graphic.

Lilly Pulitzer:

I discussed the Lilly Pulitzer brand in many of my older posts. In short, Lilly Pulitzer is a colorful brand that focuses on event wear, beach wear, and vacation wear. Although, I am sure you can find something from Lilly for any occasion! I wear Lilly sweater and jeans in the winter and fall. Here are my recent social media favorites which scream Spring:

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Lilly Pulitzer created an excellent digital PR campaign called #lilly5x5. These posts are from different social media outlets and highlight the #lilly5x5’s that were created. The only post that does not reference to the #lilly5x5 is the center picture in the top row. “Ring the Bellboy” is the name of that print. Overall, Lilly Pulitzer does a phenomenal job representing their brand throughout social media platforms. This posts scream Spring, Summer, and color!!

LUSH Cosmetics:

LUSH also is celebrating spring and Mother’s Day with digital posts. I have a picture of the LUSH bar on the bottom of their homepage. The bar has references to the Mother’s Day social media campaign, LUSH blog posts about Spring, and Charity Pot information:

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They also come out with a range of Mother’s Day products that are perfect for rainy and sunny Spring Days. You can check them out here.

What is your favorite Spring digital campaign?

LUSH Social Media: Blogs & Competitions

I have posted a few LUSH social media posts in the past month. I wanted to continue that trend with another post! How many of y’all follow LUSH Cosmetics on Facebook, Twitter, Instagram, or Pinterest? LUSH is active on all four outlets. I wanted to share favorite posts of mine that are unique, timely, and brand worthy:

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LUSH has phenomenal community relations. They support communities by buying local products. This Facebook post links to a company they support, Mapleton’s Organic Dairy. The post also links to a LUSH blog article about local, community relations. PR practitioners need to keep in mind that a strong, positive community relationship will increase their company loyalty. This is important for companies in the new business era.

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Nothing is better than seeing two of your favorite companies interact over social media. This Facebook post links to a Lululemon blog that highlights the LUSH No Drought dry shampoo. Lululemon and LUSH are excellent partners because they both started in Vancouver, both reduce their environmental foot print, and both support a healthy work environment.

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LUSH loves Twitter. They host many “Twitter parties.” One could enter the party with the hashtag #LUSHbeautyschool and then chat with other LUSHies and a LUSH beauty expert. A Twitter party is a cool idea. I have never participated in one but look forward to it in the future.

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Who hunted for the Golden Egg this Easter?! I sure did. LUSH hosted a virtual egg hunt over a week. Each day, LUSH would post hints on their social media  about where to look for the egg! I loved this idea because the consumers were very involved, it was timely, and it included all digital platforms. At the end of the competition, LUSH picked out 10 random winners.

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My LUSH Mother’s Day product reviews are going to be posted soon! If you did not get a chance to participate in the last LUSH competition, here is your chance! Tweet or Instagram #thatswhatmumsaid along with advice your Mom gave you.

Like this post if you’re ready for Mother’s Day product reviews. Comment to let me know what product you would like reviewed first!

Latest LUSH Social Favorites

Hello all! In honor of @lushcosmetics tweeting me back yesterday, I decided it was time for my latest LUSH social media favorites! All of these posts are from different LUSH stores/countries and outlets. I like to follow the LUSH stores that I have been too! Here are my favorites:

Post #1: Yes… I do follow LUSH Australia on Facebook! Who wouldn’t follow them?! I like to see how their social differs from North Americas. They include a lot more edited pictures with text on them in their posts. They still utilize the usual LUSH digital style… but with an Australian twist! You can follow and find their page here.

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Post #2:  This picture was “re-grammed” from the Memorial City LUSH onto the @lushcosmetics Instagram. I have been to this location numerous times! It is one of the LUSH and Macy’s collaboration. The hashtag is what makes this post #livingtheLUSHlife! I am going to use this more often!

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Post #3: I really really love this post. It is so LUSH like because it is black and white, quirky, happy, and funny! Basically, all of the adjectives that fit the LUSH characteristic. This post is celebrating the opening of the LUSH Cosmetics Woodland Hills in Tulsa, Oklahoma!

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Post #4: LUSH broke the record of most lip prints! Do y’all remember this LUSH campaign last Valentines?! Well it looks like they hit a benchmark! It is awesome when companies break records because it is very newsworthy. I found this on the @lushcosmetics Instagram!

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Post #5: This is a Facebook post from the LUSH Cosmetics Market Street location in The Woodlands, Texas! I was just here last week (haul is coming soon)!! I love this location because it is very spacious which makes it the perfect LUSH for parties!!! One day, I would love to have a part at a LUSH!

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What have been your favorite LUSH posts?! Share them below 🙂

#LUSHfreshselfies + Cupcake Review

So with the lunch of the #LUSHfreshselfies campaign, I decided that it would be fit to do a few fresh face mask posts. So here goes my first one, Cupcake!!! Unfortunately, I did not get pictures of the product or this on my face (this was before I started blogging)! But I do have an image of the pot. I would like to focus this post though more on the social media aspect of the #LUSHfreshselfies campaign!

Cupcake Review: 

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This is LUSH’s most popular face mask! Who couldn’t turn down this mint-chocolatey goodness?! This face mask is so popular, that it is sometimes a hard product to find! You need to catch the shipment of fresh masks early! So now for the review, this is a great mask! I highly suggest it for anyone who has oily or acne prone skin! I do not have this type of skin… mine is more dry than oily! But, this mask is a great treat for any skin type I believe! So the fresh ingredients in this mask are cocoa powder, spearmint leaves and a special, all natural mud from the mountains of Morocco. There really is no cons about this mask… it is a bit thick but that is expected with every mask made with fresh, fresh products! I found this video published by LUSH on Youtube very interesting about manufacturing this mask: http://www.youtube.com/watch?v=i0DbSShpdsI !

#LUSHfreshselfies: 

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Here are the campaign instructions! Basically, if you wish to enter, you take a picture of yourself with a LUSH face mask on and then you post it to Twitter or Instagram with the hashtag – #LUSHfreshselfies! The winner then gets a fresh party pack! What do you think this includes?! An array of fresh face masks?! Maybe it comes with a personal LUSH Spa massage therapists?! If you have a LUSH mask, you should join the race! (I will be posting my #LUSHfreshselfies picture in an upcoming face mask review, but you can see it on my Twitter, @AndreaPuskar, https://twitter.com/AndreaPuskar)

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Along with this campaign, LUSH has been advertising and highlighting all their fresh face masks! I got this email a few days ago that kind of reviews how they make their masks, fresh, chopped, and then blended! What cool graphics for this layout or step by step making. They also have this on their U.S. homepage through the scroll bar!

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And like always (with most media campaigns), they followed up with a Facebook post! This was posted a few days ago and basically goes over where, how, why, and when the fresh face masks are made! This post also reviews some of the fresh ingredients one can find in a LUSH mask! Can anyone guess what mask the compounder is making in the picture?! I will give you a hint… it looks like spearmint leaves 😉

So.. to conclude, as a PR major at Marist college and an insane LUSHie… I always am on the look out for new media campaign that help to bring awareness around a certain product! Share your #LUSHfreshselfies with me! I am interested to see what face mask everyone loves! Tata for now!