Spring Is In The Air!

Like this post if you have discovered any Spring campaigns? These campaigns could be on social media, websites, flyers, catalogs, and so on. This post will highlight my favorite Spring campaigns/social media posts from three different companies.

FACE Stockholm:

FACE Stockholm is a Scandinavian company that originated from Sweden. It was founded by Gun Nowak and her daughter, Martina Arfwidson. FACE produces beauty products that are the highest quality with a variety of colors. The FACE brand represents, “naturally based, trend forward, simple, clean, gorgeous, and fun beauty.” They value the interaction between woman, confidence, and woman empowerment. Here are a few graphics from their website representing the Pastel Story – May 2014 campaign:

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I adore the top graphic. I love FACE polishes. They have a large variety of shades. If you are looking for a color, FACE has it! Check out all of their polish swatches here. Incorporating products with Spring decor is a wonderful idea.

I also enjoy the bottom graphic since it highlights the key components of the Pastel Story. These are pastel FACE products, FACE swatches, pastel art, pastel flowers, and a pastel make-up look. Inspiration or idea boards always make for a unique, cool, brand worthy graphic.

Lilly Pulitzer:

I discussed the Lilly Pulitzer brand in many of my older posts. In short, Lilly Pulitzer is a colorful brand that focuses on event wear, beach wear, and vacation wear. Although, I am sure you can find something from Lilly for any occasion! I wear Lilly sweater and jeans in the winter and fall. Here are my recent social media favorites which scream Spring:

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Lilly Pulitzer created an excellent digital PR campaign called #lilly5x5. These posts are from different social media outlets and highlight the #lilly5x5’s that were created. The only post that does not reference to the #lilly5x5 is the center picture in the top row. “Ring the Bellboy” is the name of that print. Overall, Lilly Pulitzer does a phenomenal job representing their brand throughout social media platforms. This posts scream Spring, Summer, and color!!

LUSH Cosmetics:

LUSH also is celebrating spring and Mother’s Day with digital posts. I have a picture of the LUSH bar on the bottom of their homepage. The bar has references to the Mother’s Day social media campaign, LUSH blog posts about Spring, and Charity Pot information:

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They also come out with a range of Mother’s Day products that are perfect for rainy and sunny Spring Days. You can check them out here.

What is your favorite Spring digital campaign?

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LUSH Social Media: Blogs & Competitions

I have posted a few LUSH social media posts in the past month. I wanted to continue that trend with another post! How many of y’all follow LUSH Cosmetics on Facebook, Twitter, Instagram, or Pinterest? LUSH is active on all four outlets. I wanted to share favorite posts of mine that are unique, timely, and brand worthy:

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LUSH has phenomenal community relations. They support communities by buying local products. This Facebook post links to a company they support, Mapleton’s Organic Dairy. The post also links to a LUSH blog article about local, community relations. PR practitioners need to keep in mind that a strong, positive community relationship will increase their company loyalty. This is important for companies in the new business era.

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Nothing is better than seeing two of your favorite companies interact over social media. This Facebook post links to a Lululemon blog that highlights the LUSH No Drought dry shampoo. Lululemon and LUSH are excellent partners because they both started in Vancouver, both reduce their environmental foot print, and both support a healthy work environment.

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LUSH loves Twitter. They host many “Twitter parties.” One could enter the party with the hashtag #LUSHbeautyschool and then chat with other LUSHies and a LUSH beauty expert. A Twitter party is a cool idea. I have never participated in one but look forward to it in the future.

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Who hunted for the Golden Egg this Easter?! I sure did. LUSH hosted a virtual egg hunt over a week. Each day, LUSH would post hints on their social media  about where to look for the egg! I loved this idea because the consumers were very involved, it was timely, and it included all digital platforms. At the end of the competition, LUSH picked out 10 random winners.

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My LUSH Mother’s Day product reviews are going to be posted soon! If you did not get a chance to participate in the last LUSH competition, here is your chance! Tweet or Instagram #thatswhatmumsaid along with advice your Mom gave you.

Like this post if you’re ready for Mother’s Day product reviews. Comment to let me know what product you would like reviewed first!

My New Favorite LUSH Store: Lexington Ave.

Good morning LUSHies! It is surprisingly a very cold spring day here in NY! There is even frost on the ground… in April! I wanted to finish off my Easter posts and reviews with a haul from the LUSH Lexington Ave. store and Spa location in NYC! This has to be my new go-to LUSH store because I love the atmosphere, the Spa, and all of the lovely sales associates! Every time I am in the city I go to this LUSH and then get a gluten free cupcake from Sprinkles (they are so so so delicious)!

Last time I went to this LUSH store, I went with my friend Meghan and we got our Emotional Brilliance color readings done! They were literally spot on! The close up of the color reading was mine. So to get a color reading, you close your eyes and they spin the wheel. Then, you pick out the first three colors that catch your eyes. I got Dynamic (I already own eyeliner!), Control and Feeling Secure! These characteristics really describe me! Meghan also picked three characteristics that described her! The LUSHie sales associate who did our color readings was phenomenal! She really knew what she was talking about.

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LUSH Lexington Haul: So after about a half our hanging out in the store, I finally purchased my goodies I picked out! I did not want to go to over board (my bath room is currently exploding with LUSH)! But I wanted to pick up a few products that I have not yet tried. I also got some bath goodies for my mom that are not included in this haul. I got her four Lord of Misrule (her favorite), Brightside Bubble Bar, and the Golden Egg.

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  • Fresh Farmacy Cleanser 
  • Control Eyeliner – I could not pass this up because it is a perfect adjective that describes my personality. It is also a lovely dark blue liner.
  • Seanik Solid Shampoo Bar
  • Psychedelic Summer Knot Wrap – this is the most COLORFUL knot wrap I have seen! This is actually my first knot wrap purchase. I have it hanging in my room!
  • Carrot Soap 
    • AROMA: The smell of this soap is phenomenal. It smells great! To me, it reminds me of freshly peeled carrots and V8 juice (very weird, I know). I have enjoyed using this soap in the tub because it is preparing me for spring with a fresh aroma!
    • TEXTURE: I also really like this soap because it lathers fairly well. In fact, this is one of the best lathering soaps that I have gotten from LUSH in a while! I also think it has helped my dry skin a bit.
    • INGREDIENTS: The natural ingredients in this Limited Edition LUSH Easter product are carrot oil, rapeseed oil, bergamot oil, fair trade cocoa butter, and much more! This product is also vegan.
    • FLIMSY: This soap is not very sturdy. I noticed that the slices of it on display in the store were cracked at the top. When I unwrapped mine, it was also cracked above the bunny. I like to have my soap in one cohesive chunk… at least I had a tiny chunk to use at first!

This new LUSH store location in NYC is also receiving a lot of press! Here is just one Facebook post linking to an article about the British, LUSH Spa invasion! Check it out!

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Have you been to this LUSH store in NYC? What is your favorite LUSH store location?

The New LUSH Easter Treat: Golden Egg

How many of you LUSHies out there have been listening to all of the rave about the new LUSH Easter product and LUSH invention called Golden Egg? LUSH claims that this bath product is a bath bomb melt, which means it fizzes up like a bath bomb but creates a rich, moisturizing, luxurious texture in your tub like a bath melt! I think it is quite unique… so I was super eager to try it! Here are some pictures of Golden Egg in the tub:

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BOMB/MELT: Like I mentioned in the intro paragraph, this is a bath bomb AND a bath melt! It fizzes when you drop it in the hot water like a bath bomb, but it also releases a ton of moisturizing oils! The bath water then becomes a interesting color and is super oily.

SMELL: LUSH claims this product smells like honey and toffee. I think it smell like honey yogurt! To me, it has an odd dairy aroma (please tell me I am not the only one). But honestly, the smell is not strong at all and is quite relaxing!

WATER COLOR: The bath water turns a highlighter yellow color, which is a tiny downfall. It is pretty unattractive! I wish it was a bit more gold and not as fluorescent. The gold shimmer does help this unattractive yellow and makes the water more gold-ish!

GLITTER: As you can probably tell from the product, it is packed with GLITTER! Like there is a ton of it! It gets everywhere.. all over your hands and once you drain your tub, it is coated with a gold shimmer! But a major plus is that the glitter does NOT stay on your body!

INGREDIENTS: Here are the fresh ingredients in this handmade Bath Bomb Melt: olive oil, fair trade organic cocoa butter, sweet wild orange oil, bergamot oil, cornflour, and much much more! This product is also vegan.

Overall, I actually enjoyed trying out this LUSH product because it is innovative, new and extremely unique! Maybe LUSH will come out with a yearly Bath Bomb Melt if this one is successful! Lets keep our fingers crossed! Now onto some social media about the Golden Egg:

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Both of these posts are from Facebook. The one on the left is from the LUSH Cosmetics Facebook page. This post is raving about Golden Egg (the first bath bomb melt)! The post on the right is from the LUSH Cosmetics Willowbrook Mall page! This post is showing a sneak peak of the LUSH Easter goodies that premiered in stores on March 24! This is a cool post because it highlights a ton of the Easter products!

P.S. – Have you entered the secret message from the LUSH Golden Egg hunt (only USA and Canada, I believe)! Do not miss out! Hurry, hurry because the entries end tonight! You could be one of the ten winners. The rules are here.