Era of Collabs: Rifle Paper Co. + LeSportsac

Rifle Paper Co. and LeSportsac Collab

My favorite stationary company, Rifle Paper Co. partnered with one of the most recognized, international baggage companies, LeSportsac. This collaboration consists of backpacks to cosmetic bags decorated with Rifle Paper Co. illustrations. Immediately, I spotted this Beauty Cosmetics bag with a hot pink lining adorned with bobby pins, makeup brushes, hand lotions, and everything beauty! Other favorites from the collab include the Gorgeous Cosmetic Bag and the Voyager Backpack. Overall, this partnership exudes success and creativity – making me wonder what makes for an excellent business to business partnership:

  • Similar Objectives – whether it is to increase sales or brand recognition, B2B partnerships need homogenous end results. These objectives should then be followed and completed with strategies and specific, measurable tactics.
  • Enhancement – just as Rifle Paper Co. escalated the refinement and designs of LeSportsac, any collab should enhance business products. For instance, FACE Stockholm and Reebok partnered to redefine the Reebok Classics with trendy colors that pair with makeup to fulfill the perfect athleisure collab – comfort and confidence.
  • New Audience – a collab should increase the recognition of a brand by targeting a new audience. This audience should be researched and defined prior to collab implementation. For successful result measures, an audience should be researched to determine how to best reach the target group and effectively communicate to it through specific mediums.

What do you think makes a successful B2B partnership? What role does public relations play in these partnerships?

March vs. April Birchbox

Birchbox can either be the greatest part of your month, or one of the worst. Lately, it has been a bit of both. I always try to do the early sample pick (which never works out) and change up my beauty questionnaire to mix up the likelihood of my product selection. In March and April, I received boxes with duplicate products from past boxes or purchases from Birchbox. Here is a comparison of my March and April boxes!


MARCH: I ordered the Roller Lash mascara from Benefit on Birchbox and it happened to come the same day as my March box! How lucky!

This slideshow requires JavaScript.

PROS: This Cargo Blush has changed my view on cheek shades. I was an all pink lady, but now I am all about the coral shades! A perfect product to enhance your summer glow! I got the Cargo Bronzer in one of my boxes a couple of months back and thought it was OK… nothing unique besides being waterproof! But why would you want waterproof blush? I cannot think of any situation where I will be dolling up my face just to jump in the pool! Can you?

CONS: I purchased an Amika gift set in January from Birchbox with my points… Got quite a bit off! But why would Birchbox then put a product I purchased from them in my box? Just a little annoying… wish it was another brand! By the way – Amika has phenomenal dry shampoo! Absorbs all the oils and leaves you with a blow out look.


APRIL: I absolutely ADORE this box! Such a great collaboration with Rifle Paper Co. Definitely check out their website for extraordinary stationary!

This slideshow requires JavaScript.

PROS: When I saw the sample selections for April, I was immediately drawn to the Bee Venom face mask… BEE VENOM?? What kind of ingredient is that?? It smells wonderful, is very soothing, and completely transformed my skin from a dry bone to a blossoming flower (a little cheesy, but it’s the truth). This is going to be my next purchase from Birchbox!! BEWARE – if you are allergic to bees, avoid the venom at all costs! Birchbox even sent a warning for costumers who are allergic.

CONS: I mentioned in a blog (see here) that I get tons and tons of lotions from my boxes! STOP! I do not need any more body or hand lotion…! I should have taken a picture of my lotion stash for this post. Plus, the Temple Spa lotion was a REPEAT! My first Birchbox repeat and it wasn’t even a product I liked. Oh well… cannot win them all!