Tivoli – Walt Disney’s Inspiration

Tivoli is a magical oasis in the middle of Copenhagen, Denmark filled with themed rides, ethnic foods, concert halls, and wondrous gardens. Does any of this sound familiar? Think Disney World…! In fact, I believe Walt Disney visited Tivoli as a kid. One can imagine this is where he gained inspiration for Disney parks!

My Danish friend, Sisse, took us exploring through Tivoli one afternoon where we ate Bosnian food and relaxed on the lawns. Thinking back… I can still picture the vibrant colors and intricate decor, while imagining what it would be like as a kid to visit this park!

After this trip, I immediately searched for internships at Disney… a place where inspiration and magic thrive. From a Public Relations + Marketing perspective, research and appropriate communication are imperative to attract target audiences. A practitioner needs to understand how audiences are persuaded to visit Disney, while discovering what attractions become popular and why. I can imagine the amount of planning, organizing, and scheduling that occurs to achieve measurable and acceptable success rates. These meticulous campaigns get my PR heart racing!

Have you been to Tivoli? Do you ever inspire to work at Disney where “Dreams are Made Of”?

Alex and Ani – #MotivationNation

Alex and Ani is an awe inspiring company that focuses on the aspects and realities of being a human. They created a product that relates to us. Whether it is the Tree of Life or the Star of Venus. Each item has it’s own characteristics – hope, inspiration, beauty, love, intelligence, luck, and many more.

I especially love their #MotivationNation campaign that is about bringing positivity and motivation to their audience.

What do you think of their motivational quotes? Is this a social media campaign that reflects their brand message?

Kate Spade New York – Social Media

Never, ever have I blogged about Kate Spade New York social media. This will be a first! This company deserves a positive blog post because their social media extends the brand above and beyond normal expectations. Check it out!

Three things that come to mind when thinking about the Kate Spade brand:

  1. Bows
  2. Preppy couture
  3. New York City

Do you see any of these things from these posts? Not really! Yes, some are preppy. Yes, some exude NYC. Kate Spade has successfully created posts that add more to their brand. Their posts are colorful, cohesive, and inviting. One post is about Rio. Another post is about a girl they love. One is about transforming an outfit from day to night. Do you think their social media extends their brand? Is this important for a company to digitally achieve?

LUSH Kitchen – UK Style

The LUSH Kitchen in UK is a few months old now. They make small batches of exclusive LUSH products – retired and new inventions. The list ranges from Lemon Melt to Baby Face Cleanser. Any LUSHie would die to get their hands on these unique, rare goodies!

I collect all social media that revolves around the Kitchen. Some of the above posts are directly from the LUSH Kitchen while others are from bloggers or regional LUSH Cosmetic stores.

PROS – You get to discover LUSH products you never, ever heard of. A guilty pleasure of mine is to check the Kitchen menu. I need to see what they are making and then research the products! Some of the inventions are very innovative, creative, magical, rare, and much more!

CONS – The LUSH Kitchen is only operating in the UK at this moment. All North American LUSHies are out of the loop! Fortunately, you can still order from UK but it is difficult to get exclusive items when they only make a limited quality (and they always seem to be “Currently Unavailable”). Rumors are spreading like wild fire though… apparently LUSH Kitchen will be coming to Canada SOON, hopefully!

I have not yet splurged on any of the LUSH Kitchen items. It has been hard… but the exchange rate between USD and Pounds is ridiculous. Have you ordered from the LUSH Kitchen yet? Share below!

P.S. – I will not be posting for a while… I am going to Kauai! Feel free to email me if you have any questions about my posts!

Pride: Satisfaction for an Achievement

Happy Fourth of July! Unfortunately, it is pouring rain in New York… the whole shabam – thunder, dark skies, rain, puddles, wind. While stuck inside, I am thinking about the pride we have for our country, our relationships, and our selves. It seems to be contagious and of course, social media proves it!

Pride Week: Holy rainbows – every organization that supports human rights celebrated Pride Week in someway. Many created store fronts decked out in color. Many created new products to showcase pride. Many created images just for social media and sharing. I saw quite a bit on my news feeds from my favorite companies – Baked by Melissa, Julep, LUSH Cosmetics, Teen Vogue.


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4th of July: There have been many, many, many Fourth of July posts – from newscasters to the usual #lilly5x5. Here are two of my favorites that scream independence, USA, and patriotic shades. I adore how companies take their brand or product and turn it into something universally recognizable. The USA radiates pride on this day! A whole bunch of PRIDE!


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Here is my recent go USA face showcasing my country pride as I stand right near the edge of Niagara Falls. What a thrilling experience! I would love to see y’all’s PRIDE faces!

Name the Bath Bomb – Twilight Review

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I adore ‘Name the Bath Bomb’ competition from LUSH Australia on Facebook. It requires participation and brand knowledge. This allows a company to easily identify their ‘brand ambassadors.’ Can y’all guess the four bath bombs in the image above? I recognize two right away! Having a ‘Name the Bath Bomb’ blog post would be awesome!


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Twilight Bath Bomb:

  • Lavender is the primary ingredient in Twilight. The properties of this flower are quite soothing and relaxing. I enjoy the calm smell and peace it brings to my mind. Twilight is a bath bomb to use before bed time.
  • Stars, planet, and moons surround the outer soft pink shell of Twilight. Blue illuminates inside the bath bomb while fizzing out in the tub.
  • There are not many fresh, natural ingredients in this product. Unfortunately, LUSH bath bombs need to have safe synthetics in order to create the ‘bomb explosion.’

Social Media Multiples

Ever scroll through your newsfeed and see duplicate images? Or they are not exactly similar, but advertising the same thing? I crash into this event multiple times a day, multiple times a year, with multiple companies.


Baked by Melissa:

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The cupcake fad continues with a twist. Baked by Melissa makes bite-sized cupcakes that come in unusual flavors. Other than the yearly collection, Melissa develops a unique cupcake for each month (#miniofthemonth). Past flavors include cotton candy, candy corn, sweet potato pie, and lemon cheesecake. May 2014 was one of my personal favorites (it was delicious!), Neapolitan. Baked by Melissa advertised this cupcake the entire month of May with various posts on all social media platforms with corporate and fan based pictures.


Lilly Pulitzer:

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If you are a fan of my posts, there is no reason to go into the speech about Lilly Pulitzer. I feel in LOVE with this Riley Tassel Trim Infinity Loop Scarf (long name). I found these different images advertising the exact same product from the Lilly Pulitzer Pinterest page. What photo do you think sells the scarf better?


LUSH Cosmetics:

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What ingredient do you advertise on Easter? Vanilla? Honey? Aloe? Nope, chocolate! These pictures are from two countries – LUSH Australia on Instagram and LUSH Willowbrook Mall (USA) on Facebook. They utilize the same image and almost the same copy. Coincidence? I think not. I am sure LUSH corporate distributed this picture with a caption. What do y’all think?

Lilly Pulitzer’s Integrated Marketing Communication

Do you get the Lilly Pulitzer catalogs in the mail? The booklets full of color, joy, summer goodness, Florida style, resort wear, and much more! A Lilly catalog always brings a smile to my face because of the gorgeous design!

Catalogs, postcards, or other mail pamphlets inform consumers about new products. These collaterals should fit your brand and market strategy while intriguing a specific audience.

Lilly’s audience: Lilly obviously is a brand geared towards women from generation y and x (younger and middle aged). They probably focus on U.S. regions that have a long summer/spring because of their specialty in resort wear. Their consumers are also part of the middle class.

Lilly’s brand: What do y’all think about Lilly’s brand? What does it convey? Every time I look at a social media post, catalog, store, website, blog from Lilly… I believe it exudes color, fun, joy, passion, and individuality. Their brand is truly unique from others because of their extensive print collection and focus on colors.

Lilly’s integrated marketing communication: My blog post archive is full of posts about the famous #lilly5x5’s and other social media. They have a professional yet fun presence on Twitter, Facebook, Pinterest, and especially Instagram. Lilly is a perfect example of integrated marketing. Other than media, they utilize traditional marketing strategies such as advertisements, articles, email marketing, and mail pamphlets (above).

What do you think about the Lilly brand and their marketing techniques?

P.S. – here is an awesome Facebook post about how they create their seasonal catalogs on the Lilly blog called The Juice Stand!

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#lily5x5 Madness

Look through my blog history and notice how many times I blog about #lilly5x5’s. I bet it is nearing 50. I LOVE #lilly5x5. Actually, I just LOVE Lilly Pulitzer in general. Their marketing, PR, social media, clothes, fashion, graphic design, and everything else gets my heart pumping!


I want to share my favorite #lilly5x5’s from the past few months. Hopefully, you enjoy them as much as I do!

Lilly Pulitzer posts new #lilly5x5’s 5 days a week around 5 o’clock (hence, 5×5). You can discover the archive of 5×5’s on their Pinterest board.


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Lilly confirmed that EVERYONE has been wanting to get some #lilly5x5 images. The company created a book that features many of the images. They gave some away in a contest and as gifts when a customer purchased x amount. Do you like this idea?

Timely Social Media

There have been many holidays over the past few months from Easter to Earth Day! I wanted to post my favorite timely, newsworthy social media from various companies to showcase the factors of an intriguing holiday post. Discover now!

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Easter is a great holiday to incorporate branding with universal holiday themes. The #lily5x5 includes a vibrant Easter egg hunt in a watercolor medium. Lilly Pulitzer is known for their watercolor prints! Another example is Vineyard Vines since they attached Easter bunny ears to their logo and mascot, the pink whale! Vineyard Vines always makes their whale festive for various holidays! It is a unique and adorable branding idea. LUSH Cosmetics also posted a cute graphic featuring a product and an adorable pun (“Happy Easter from everybunny at LUSH”)!

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Earth Day was a great opportunity for companies to showcase their commitment and passion for our planet. The @nailitmag Instagram account featured an Earth Day Nail Polish Exchange from Zoya. One could switch out their old polishes (bottle and all) for new ones. This is a great technique from Zoya to encourage reusing glass and disposing of lacquer properly. Go #ZoyaEarthDay! Lilly Pulitzer created another #lilly5x5 that reveals their love for Earth! Making the turtle shell a replica of Earth was a phenomenal idea!

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For those in the United States and maybe even around the world, you probably heard about the bombings from last year during the Boston Marathon. The city of Boston replied positively and strongly from this event by creating the idea of #BostonStrong. Vineyard Vines (a Northeastern company) created a campaign that highlighted their love for Boston with Wicked Strong merchandise. This was a fantastic move since it involved community relations and probably increased brand loyalty.