Era of Collabs: Rifle Paper Co. + LeSportsac

Rifle Paper Co. and LeSportsac Collab

My favorite stationary company, Rifle Paper Co. partnered with one of the most recognized, international baggage companies, LeSportsac. This collaboration consists of backpacks to cosmetic bags decorated with Rifle Paper Co. illustrations. Immediately, I spotted this Beauty Cosmetics bag with a hot pink lining adorned with bobby pins, makeup brushes, hand lotions, and everything beauty! Other favorites from the collab include the Gorgeous Cosmetic Bag and the Voyager Backpack. Overall, this partnership exudes success and creativity – making me wonder what makes for an excellent business to business partnership:

  • Similar Objectives – whether it is to increase sales or brand recognition, B2B partnerships need homogenous end results. These objectives should then be followed and completed with strategies and specific, measurable tactics.
  • Enhancement – just as Rifle Paper Co. escalated the refinement and designs of LeSportsac, any collab should enhance business products. For instance, FACE Stockholm and Reebok partnered to redefine the Reebok Classics with trendy colors that pair with makeup to fulfill the perfect athleisure collab – comfort and confidence.
  • New Audience – a collab should increase the recognition of a brand by targeting a new audience. This audience should be researched and defined prior to collab implementation. For successful result measures, an audience should be researched to determine how to best reach the target group and effectively communicate to it through specific mediums.

What do you think makes a successful B2B partnership? What role does public relations play in these partnerships?

Tivoli – Walt Disney’s Inspiration

Tivoli is a magical oasis in the middle of Copenhagen, Denmark filled with themed rides, ethnic foods, concert halls, and wondrous gardens. Does any of this sound familiar? Think Disney World…! In fact, I believe Walt Disney visited Tivoli as a kid. One can imagine this is where he gained inspiration for Disney parks!

My Danish friend, Sisse, took us exploring through Tivoli one afternoon where we ate Bosnian food and relaxed on the lawns. Thinking back… I can still picture the vibrant colors and intricate decor, while imagining what it would be like as a kid to visit this park!

After this trip, I immediately searched for internships at Disney… a place where inspiration and magic thrive. From a Public Relations + Marketing perspective, research and appropriate communication are imperative to attract target audiences. A practitioner needs to understand how audiences are persuaded to visit Disney, while discovering what attractions become popular and why. I can imagine the amount of planning, organizing, and scheduling that occurs to achieve measurable and acceptable success rates. These meticulous campaigns get my PR heart racing!

Have you been to Tivoli? Do you ever inspire to work at Disney where “Dreams are Made Of”?

Alex and Ani – #MotivationNation

Alex and Ani is an awe inspiring company that focuses on the aspects and realities of being a human. They created a product that relates to us. Whether it is the Tree of Life or the Star of Venus. Each item has it’s own characteristics – hope, inspiration, beauty, love, intelligence, luck, and many more.

I especially love their #MotivationNation campaign that is about bringing positivity and motivation to their audience.

What do you think of their motivational quotes? Is this a social media campaign that reflects their brand message?

Kate Spade New York – Social Media

Never, ever have I blogged about Kate Spade New York social media. This will be a first! This company deserves a positive blog post because their social media extends the brand above and beyond normal expectations. Check it out!

Three things that come to mind when thinking about the Kate Spade brand:

  1. Bows
  2. Preppy couture
  3. New York City

Do you see any of these things from these posts? Not really! Yes, some are preppy. Yes, some exude NYC. Kate Spade has successfully created posts that add more to their brand. Their posts are colorful, cohesive, and inviting. One post is about Rio. Another post is about a girl they love. One is about transforming an outfit from day to night. Do you think their social media extends their brand? Is this important for a company to digitally achieve?

Pride: Satisfaction for an Achievement

Happy Fourth of July! Unfortunately, it is pouring rain in New York… the whole shabam – thunder, dark skies, rain, puddles, wind. While stuck inside, I am thinking about the pride we have for our country, our relationships, and our selves. It seems to be contagious and of course, social media proves it!

Pride Week: Holy rainbows – every organization that supports human rights celebrated Pride Week in someway. Many created store fronts decked out in color. Many created new products to showcase pride. Many created images just for social media and sharing. I saw quite a bit on my news feeds from my favorite companies – Baked by Melissa, Julep, LUSH Cosmetics, Teen Vogue.


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4th of July: There have been many, many, many Fourth of July posts – from newscasters to the usual #lilly5x5. Here are two of my favorites that scream independence, USA, and patriotic shades. I adore how companies take their brand or product and turn it into something universally recognizable. The USA radiates pride on this day! A whole bunch of PRIDE!


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Here is my recent go USA face showcasing my country pride as I stand right near the edge of Niagara Falls. What a thrilling experience! I would love to see y’all’s PRIDE faces!

Social Media Multiples

Ever scroll through your newsfeed and see duplicate images? Or they are not exactly similar, but advertising the same thing? I crash into this event multiple times a day, multiple times a year, with multiple companies.


Baked by Melissa:

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The cupcake fad continues with a twist. Baked by Melissa makes bite-sized cupcakes that come in unusual flavors. Other than the yearly collection, Melissa develops a unique cupcake for each month (#miniofthemonth). Past flavors include cotton candy, candy corn, sweet potato pie, and lemon cheesecake. May 2014 was one of my personal favorites (it was delicious!), Neapolitan. Baked by Melissa advertised this cupcake the entire month of May with various posts on all social media platforms with corporate and fan based pictures.


Lilly Pulitzer:

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If you are a fan of my posts, there is no reason to go into the speech about Lilly Pulitzer. I feel in LOVE with this Riley Tassel Trim Infinity Loop Scarf (long name). I found these different images advertising the exact same product from the Lilly Pulitzer Pinterest page. What photo do you think sells the scarf better?


LUSH Cosmetics:

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What ingredient do you advertise on Easter? Vanilla? Honey? Aloe? Nope, chocolate! These pictures are from two countries – LUSH Australia on Instagram and LUSH Willowbrook Mall (USA) on Facebook. They utilize the same image and almost the same copy. Coincidence? I think not. I am sure LUSH corporate distributed this picture with a caption. What do y’all think?

Retro Blindness – LUSH Hair Products

Do you know what the LUSH Retro Collection is? It is a range of retired products that debut for a short period of time online. They range from shower smoothies to soap. You cannot smell them before hand. You cannot feel them before hand. You order the product based on reviews, ingredients, and the obvious. You go in blind.


Ibiza Party Shampoo & Superbalm Scalp Treatment:

Ibiza is a scalp soothing shampoo for all hair types. I normally go for hair care that helps my scalp since it is quite dry. This shampoo is also gentle, moisturizing, and aids with color protection (especially for blondes). I liked Ibiza, except my thick hair hated it. I got more tangles than normal. I heard that Superbalm partners well with Ibiza because they soothe and tame the scalp. Superbalm is infused with rose wax, lavender oil, chamomile blue oil, and rose absolute. Wax and oil are the primary components, which makes a slimy, gooey, oily mixture that takes a miracle to wash out. I am NOT a Superbalm fan. In fact, I do not think I will ever be.

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Okra Conditioner:

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Okra reminds me of gumbo (cajun soup) and fried okra (heaven on earth). I enjoy the smell and the unique texture of this strange vegetable. Okra revives damaged hair by softening strands, creating shine, and toning the scalp. It is best for hair that is REALLY damaged either by color treatments or heat (mine gets a bit fried from coloring). Now to the review – Okra smells terrible. The smell is incredibly strong with a major hint of vinegar. It burns. Conditioning is the last task this product does. It leaves hair dry and tangly. I would only recommend this product for people who need a major boost!


P.S. – Who do you think will win tonight’s #WorldCup matches? Greece and Columbia are my bets! Eos sure has some favorites!

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Lilly Pulitzer’s Integrated Marketing Communication

Do you get the Lilly Pulitzer catalogs in the mail? The booklets full of color, joy, summer goodness, Florida style, resort wear, and much more! A Lilly catalog always brings a smile to my face because of the gorgeous design!

Catalogs, postcards, or other mail pamphlets inform consumers about new products. These collaterals should fit your brand and market strategy while intriguing a specific audience.

Lilly’s audience: Lilly obviously is a brand geared towards women from generation y and x (younger and middle aged). They probably focus on U.S. regions that have a long summer/spring because of their specialty in resort wear. Their consumers are also part of the middle class.

Lilly’s brand: What do y’all think about Lilly’s brand? What does it convey? Every time I look at a social media post, catalog, store, website, blog from Lilly… I believe it exudes color, fun, joy, passion, and individuality. Their brand is truly unique from others because of their extensive print collection and focus on colors.

Lilly’s integrated marketing communication: My blog post archive is full of posts about the famous #lilly5x5’s and other social media. They have a professional yet fun presence on Twitter, Facebook, Pinterest, and especially Instagram. Lilly is a perfect example of integrated marketing. Other than media, they utilize traditional marketing strategies such as advertisements, articles, email marketing, and mail pamphlets (above).

What do you think about the Lilly brand and their marketing techniques?

P.S. – here is an awesome Facebook post about how they create their seasonal catalogs on the Lilly blog called The Juice Stand!

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#lily5x5 Madness

Look through my blog history and notice how many times I blog about #lilly5x5’s. I bet it is nearing 50. I LOVE #lilly5x5. Actually, I just LOVE Lilly Pulitzer in general. Their marketing, PR, social media, clothes, fashion, graphic design, and everything else gets my heart pumping!


I want to share my favorite #lilly5x5’s from the past few months. Hopefully, you enjoy them as much as I do!

Lilly Pulitzer posts new #lilly5x5’s 5 days a week around 5 o’clock (hence, 5×5). You can discover the archive of 5×5’s on their Pinterest board.


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Lilly confirmed that EVERYONE has been wanting to get some #lilly5x5 images. The company created a book that features many of the images. They gave some away in a contest and as gifts when a customer purchased x amount. Do you like this idea?

LUSH Q&A

What does a LUSH Q&A from andrea elizabeth consist of? I will be adding on to social media posts that I have discovered from various LUSH Facebook pages by answering the questions or revealing my opinion. This will be a cool and interactive post! I would love to see more answers and thoughts in the comments. Do not be shy LUSHies!

“What three LUSH products would you take with you to a desert island?” – LUSH Australia 

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This is a tough question. A LUSH sales associate in Boston, MA actually asked me this before. I said Vanishing Cream, Daddy-O, and Sultana of Soap. My top three have changed a bit since then:

  1. Gorgeous – my face will need a good pick me up on a desert island! Gorgeous will do the trick. Plus, it smells absolutely amazing.
  2. Honey Trap – I am assuming this desert island will be quite sunny and windy, making my lips unbearably chapped. Honey Trap is a phenomenal lip balm that moisturizers and hydrates chapped or irritated lips.
  3. Godiva – This is one of my all time favorite LUSH products. I cannot get enough of the beautiful, delicate jasmine aroma. Godiva would be an excellent shampoo for a desert island because it lasts a while and is compact. Additionally, the shea butter in the bar acts as a conditioner. It is a 2 in 1 shampoo bar!

“What is your favorite LUSH bath cocktail” – LUSH Willowbrook Mall 

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I get asked this question A LOT. Surprisingly, I am not into the bath cocktail fad. I have tried a few such as the mermaid bath (Big Blue and Sunny Side) and the creamsicle  (Enchanter and Butterball). I want to enjoy each bath product individually and experience the magic of a LUSH bath.

LUSH Willowbrook is such a fun, quirky, friendly LUSH store in Houston, TX. The manager is a sweetheart and is always looking for different ways to showcase LUSH products. The two cocktails they feature in these posts are the mermaid with Wonder Woohoo and Big Blue. The second is a new bath cocktail creation called Maleficent with Big Blue, Fizzbanger, and Sunny Side. I adore the color of this bath because of the iridescent green loaded with glitter. This cocktail is also very timely and appropriate because the Maleficent movie just came out in theaters.


Employee Bios – LUSH Australia and LUSH Washington Square 

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Employee Bios are popular social media posts. I always enjoy reading them and applauding to all the wonderful LUSH employees in the world who help create and sell environmental friendly beauty. Even though I have never worked for LUSH (one day I will for sure), I wanted to take a go at some of the questions in these bios! You should to in the comments!

  • Name – Andrea
  • Birthday – August 4th
  • Sign – Leo
  • Favorite Color – Marigold & hot pink
  • Favorite Smell – Godiva and Sultana of Soap
  • Favorite Food – anything Asian
  • Favorite Holiday – Christmas
  • What is your dream job? To work for a large cosmetics company in the PR department in NYC.
  • What are your hobbies? Organizing, shopping, blogging, and watching Netflix
  • When and how did you first discover LUSH? Watching Youtube videos in 10th grade.
  • How long have you worked for LUSH? Have not worked for them. But have been blogging about LUSH for half a year.
  • What are your favorite LUSH products and why? Daddy-O because it helps to retain the color of my hair and brighten it ( I am a blondie). Godiva because I cannot get enough of the smell and feel. Vanishing Cream because it is the perfect moisturizer to vanish all your problem areas away.
  • My first LUSH product? Buffy because it was a good price and was a type of product I have never tried before.
  • My favorite LUSH moment? The first time @lushcosmetics replied to one of my tweets and my first experience in the LUSH Spa on Lexington Ave.