Social Media Multiples

Ever scroll through your newsfeed and see duplicate images? Or they are not exactly similar, but advertising the same thing? I crash into this event multiple times a day, multiple times a year, with multiple companies.


Baked by Melissa:

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The cupcake fad continues with a twist. Baked by Melissa makes bite-sized cupcakes that come in unusual flavors. Other than the yearly collection, Melissa develops a unique cupcake for each month (#miniofthemonth). Past flavors include cotton candy, candy corn, sweet potato pie, and lemon cheesecake. May 2014 was one of my personal favorites (it was delicious!), Neapolitan. Baked by Melissa advertised this cupcake the entire month of May with various posts on all social media platforms with corporate and fan based pictures.


Lilly Pulitzer:

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If you are a fan of my posts, there is no reason to go into the speech about Lilly Pulitzer. I feel in LOVE with this Riley Tassel Trim Infinity Loop Scarf (long name). I found these different images advertising the exact same product from the Lilly Pulitzer Pinterest page. What photo do you think sells the scarf better?


LUSH Cosmetics:

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What ingredient do you advertise on Easter? Vanilla? Honey? Aloe? Nope, chocolate! These pictures are from two countries – LUSH Australia on Instagram and LUSH Willowbrook Mall (USA) on Facebook. They utilize the same image and almost the same copy. Coincidence? I think not. I am sure LUSH corporate distributed this picture with a caption. What do y’all think?

Lilly Pulitzer’s Integrated Marketing Communication

Do you get the Lilly Pulitzer catalogs in the mail? The booklets full of color, joy, summer goodness, Florida style, resort wear, and much more! A Lilly catalog always brings a smile to my face because of the gorgeous design!

Catalogs, postcards, or other mail pamphlets inform consumers about new products. These collaterals should fit your brand and market strategy while intriguing a specific audience.

Lilly’s audience: Lilly obviously is a brand geared towards women from generation y and x (younger and middle aged). They probably focus on U.S. regions that have a long summer/spring because of their specialty in resort wear. Their consumers are also part of the middle class.

Lilly’s brand: What do y’all think about Lilly’s brand? What does it convey? Every time I look at a social media post, catalog, store, website, blog from Lilly… I believe it exudes color, fun, joy, passion, and individuality. Their brand is truly unique from others because of their extensive print collection and focus on colors.

Lilly’s integrated marketing communication: My blog post archive is full of posts about the famous #lilly5x5’s and other social media. They have a professional yet fun presence on Twitter, Facebook, Pinterest, and especially Instagram. Lilly is a perfect example of integrated marketing. Other than media, they utilize traditional marketing strategies such as advertisements, articles, email marketing, and mail pamphlets (above).

What do you think about the Lilly brand and their marketing techniques?

P.S. – here is an awesome Facebook post about how they create their seasonal catalogs on the Lilly blog called The Juice Stand!

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#lily5x5 Madness

Look through my blog history and notice how many times I blog about #lilly5x5’s. I bet it is nearing 50. I LOVE #lilly5x5. Actually, I just LOVE Lilly Pulitzer in general. Their marketing, PR, social media, clothes, fashion, graphic design, and everything else gets my heart pumping!


I want to share my favorite #lilly5x5’s from the past few months. Hopefully, you enjoy them as much as I do!

Lilly Pulitzer posts new #lilly5x5’s 5 days a week around 5 o’clock (hence, 5×5). You can discover the archive of 5×5’s on their Pinterest board.


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Lilly confirmed that EVERYONE has been wanting to get some #lilly5x5 images. The company created a book that features many of the images. They gave some away in a contest and as gifts when a customer purchased x amount. Do you like this idea?

Lilly Pulitzer Social Media Recents

Hello all! Sorry I did not post anything yesterday… Tuesdays are my long days. I have four classes and by the time I get home I am to tired to do anything except watch Netflix and chill out. Today I wanted to do another Social Media post about one of my favorite companies, Lilly Pulitzer! I have posted about Lilly’s social media plenty of other times in my past posts. Go check those out!

Post #1: This post is from Lilly Pulitzer’s Instagram account (@lillypulitzer). The caption for this picture is “Spotted in the print studio…” One reason why I LOVE Lilly is that they do not over use hashtags. This is really nice. I love this picture too because it fits the overall theme of the company which is artistic, colorful, floral, clean, fun, flirty and many many other words!

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Post #2: This is another post from Lilly’s Instagram account. This one is captioned “Stir crazy?! Here’s a SHORT story. #buymelilly” During the holidays, Lilly Pulitzer came out with a media campaign to improve awareness through social media with the hashtag, #buymelilly. They had so so so many posts for this! I love this post because currently I am battling a 10 degree day with a foot of snow on the ground! Give me those Lilly shorts baby!

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Post #3: Unlike the top two, this one is from Lilly Pulitzer’s Facebook Page (Lilly Pulitzer). This post is congratulating the new sorority print members to their collection! If you buy one of these new prints, you will get a special surprise! They also have a link to their Sorority Collection. I am not in a sorority in college but these are great patterns and if I was, I would be all over this!

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Post #4: Lilly just posted this one yesterday on their Facebook page. This picture is a part of the #lilly5x5 collection honoring Shirley Temple who passed away yesterday at the age of 85! I LOVE this post. It makes me smile so much! Shirley Temples were my staple drink as a child. You can find the entire #lilly5x5 collection on their Pinterest board.

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#lilly5x5 – Social Media

So for all of my social media followers, my inner Communications college student is ready to talk social media! As you probably can tell from my older posts… I am a huge Lilly Pulitzer fan! They have a great media presence and are always using unique, creative tactics. My favorite campaign they have been doing is the #lilly5x5 (I linked their Pinterest account here of all their #lilly5x5’s). Every few days Lilly accounts will post a #lilly5x5 creates by one of their print designers. Here are three of my latest favorites:

Favorite #1: First off, I love the colors in this 5×5… they are awesome. Green with fuchsia is a great look. Putting the lemurs in the picture is also very interesting! Normally, when you think of Lilly Pulitzer you think of flowers, birds, sun, beach, etc. Not MONKEYS?! The caption for this picture says “It is Friday fur sure #lilly5x5.” Did anyone notice the pun?! Lilly always uses creative puns in their captions. This #lilly5x5 was found on their Instagram account (@lillypulitzer).

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Favorite #2: This one caught my eye with all the colors! It is so so so beautiful. These look like huge leaves in a rainforest that are very very verdant with light blue highlights. The caption for this #lilly5x5 is: “#Janus… a peace offering. #lilly5x5.” You might be thinking what #Janus is… and I was too! After doing some research, #Janus is a winter storm that just hit New York City! Haha wow cannot believe I didn’t know that! The storm was more coastal and was not big enough to reach my home town in upstate NY. I would rather be basking in this #lilly5x5 rather than shoveling through the snow.

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Favorite #3: This is a more subtle #lilly5x5. The caption for this one from the @lillypulitzer Instagram account is “We’re telling “nauti” tales in the Print Studio today… Happy Friday! #lilly5x5.” Again… another PUN! Lilly loves their wacky, creative puns. I love the anchor with the fish swimming around it. Anchors are a huge fad right now.

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So those are all the #lilly5x5’s I have for now to share! I love doing these types of posts and finding new companies that keep up with social media trends. What are your favorite companies to follow on social media?!