Alex and Ani – #MotivationNation

Alex and Ani is an awe inspiring company that focuses on the aspects and realities of being a human. They created a product that relates to us. Whether it is the Tree of Life or the Star of Venus. Each item has it’s own characteristics – hope, inspiration, beauty, love, intelligence, luck, and many more.

I especially love their #MotivationNation campaign that is about bringing positivity and motivation to their audience.

What do you think of their motivational quotes? Is this a social media campaign that reflects their brand message?