Lilly Pulitzer’s Integrated Marketing Communication

Do you get the Lilly Pulitzer catalogs in the mail? The booklets full of color, joy, summer goodness, Florida style, resort wear, and much more! A Lilly catalog always brings a smile to my face because of the gorgeous design!

Catalogs, postcards, or other mail pamphlets inform consumers about new products. These collaterals should fit your brand and market strategy while intriguing a specific audience.

Lilly’s audience: Lilly obviously is a brand geared towards women from generation y and x (younger and middle aged). They probably focus on U.S. regions that have a long summer/spring because of their specialty in resort wear. Their consumers are also part of the middle class.

Lilly’s brand: What do y’all think about Lilly’s brand? What does it convey? Every time I look at a social media post, catalog, store, website, blog from Lilly… I believe it exudes color, fun, joy, passion, and individuality. Their brand is truly unique from others because of their extensive print collection and focus on colors.

Lilly’s integrated marketing communication: My blog post archive is full of posts about the famous #lilly5x5’s and other social media. They have a professional yet fun presence on Twitter, Facebook, Pinterest, and especially Instagram. Lilly is a perfect example of integrated marketing. Other than media, they utilize traditional marketing strategies such as advertisements, articles, email marketing, and mail pamphlets (above).

What do you think about the Lilly brand and their marketing techniques?

P.S. – here is an awesome Facebook post about how they create their seasonal catalogs on the Lilly blog called The Juice Stand!

Screen Shot 2014-02-27 at 10.18.10 PM

#lilly5x5 – Social Media

So for all of my social media followers, my inner Communications college student is ready to talk social media! As you probably can tell from my older posts… I am a huge Lilly Pulitzer fan! They have a great media presence and are always using unique, creative tactics. My favorite campaign they have been doing is the #lilly5x5 (I linked their Pinterest account here of all their #lilly5x5’s). Every few days Lilly accounts will post a #lilly5x5 creates by one of their print designers. Here are three of my latest favorites:

Favorite #1: First off, I love the colors in this 5×5… they are awesome. Green with fuchsia is a great look. Putting the lemurs in the picture is also very interesting! Normally, when you think of Lilly Pulitzer you think of flowers, birds, sun, beach, etc. Not MONKEYS?! The caption for this picture says “It is Friday fur sure #lilly5x5.” Did anyone notice the pun?! Lilly always uses creative puns in their captions. This #lilly5x5 was found on their Instagram account (@lillypulitzer).

IMG_5002

Favorite #2: This one caught my eye with all the colors! It is so so so beautiful. These look like huge leaves in a rainforest that are very very verdant with light blue highlights. The caption for this #lilly5x5 is: “#Janus… a peace offering. #lilly5x5.” You might be thinking what #Janus is… and I was too! After doing some research, #Janus is a winter storm that just hit New York City! Haha wow cannot believe I didn’t know that! The storm was more coastal and was not big enough to reach my home town in upstate NY. I would rather be basking in this #lilly5x5 rather than shoveling through the snow.

IMG_5056

Favorite #3: This is a more subtle #lilly5x5. The caption for this one from the @lillypulitzer Instagram account is “We’re telling “nauti” tales in the Print Studio today… Happy Friday! #lilly5x5.” Again… another PUN! Lilly loves their wacky, creative puns. I love the anchor with the fish swimming around it. Anchors are a huge fad right now.

IMG_5110

So those are all the #lilly5x5’s I have for now to share! I love doing these types of posts and finding new companies that keep up with social media trends. What are your favorite companies to follow on social media?!