LUSH DIY – Knot Wrap Display

My latest obsession are the Knot Wraps from LUSH Cosmetics. These 100% recycled, colorful scarves catch my attention! I love the floral designs, the versatility, and the price (only $6, heck yes!). My collection has grown quite rapidly this summer. I have gone from one scarf to 6 overnight. I used to keep them on top of my LUSH DIY box (post here) until I realized these beautiful designs needed to be displayed!

I started doing some research. First Pinterest, second LUSH stores, and third my own photo collection. Where I found these:

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I love the simplicity and colors of these felt garlands. They inspired me to create this LUSH DIY post (along with my other research tools).

STEP 1: Find  two ribbons & clothes pins that inspire you. I opted for my usual: pink, flowers, and sparkles.

STEP 2: String the ribbon through the clothes pins. This part can be tricky since the clothes pin hole is super small.

STEP 3: Tie mini bows with your second ribbon and glue them onto the back of the clothes pin (the space where it opens and closes). This adds an adorable touch!

STEP 4: Tie a bow at both ends of the ribbons and nail to the wall. I tried tape for the first few days but it kept falling from the weight of the Knot Wraps.

STEP 5: Put up your Knot Wraps or other LUSH Cosmetic goodies and enjoy!


Do you like my Knot Wrap display? How many Knot Wraps do you have? The ones displayed in mine are:

  • Miranda – red with fruit
  • Flirty Floral – purple and pink watercolor flowers
  • Wild Flower – black with colorful flowers
  • Psychedelic Summer – blue neon (no longer available)
  • Mr. Bumble – green and yellow (no longer available)
  • LUSH words – black with LUSH type (no longer available – part of gift set)

Heres is my latest DIY favorite I found on Instagram. Who doesn’t want a LUSH basket?!

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Alex and Ani – #MotivationNation

Alex and Ani is an awe inspiring company that focuses on the aspects and realities of being a human. They created a product that relates to us. Whether it is the Tree of Life or the Star of Venus. Each item has it’s own characteristics – hope, inspiration, beauty, love, intelligence, luck, and many more.

I especially love their #MotivationNation campaign that is about bringing positivity and motivation to their audience.

What do you think of their motivational quotes? Is this a social media campaign that reflects their brand message?

Must Haves Summer Lacquer + Nail Art Favorites

Summer calls for bright, glittery, and colorful manis and pedis. I have especially been adoring three special shades:

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FACE Stockholm has over 100 nail polish shades. That is a TON for a company that does not specializes in polish. My summer favorites from FACE Stockholm are #47 and #98. They both scream SUMMER! #98 (left) is a beautiful orange shimmer- I believe the base coat is orange and the shimmer is gold. #47 (right) is a gorgeous, mouth watering, deep watermelon pink! It almost looks red once applied.


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There is no need to explain the importance of Essie nail lacquer in the polish world. Essie comes out with beautiful, innovative colors each season that highlights trends. A huge trend this summer is cobalt blue polish! Yes – the dark, rich, creamy, deep blue. I absolutely adore this light cobalt called strut your stuff. It is the perfect showstopper without being to unusual.


And as promised, here are my favorite nail art and nail shades from various social media accounts:

P.S. – I have discovered a NEW nail love on Instagram – @nailjob. Her work is beyond fabulous. I love the glitter looks and clear polish designs.

LUSH Kitchen – UK Style

The LUSH Kitchen in UK is a few months old now. They make small batches of exclusive LUSH products – retired and new inventions. The list ranges from Lemon Melt to Baby Face Cleanser. Any LUSHie would die to get their hands on these unique, rare goodies!

I collect all social media that revolves around the Kitchen. Some of the above posts are directly from the LUSH Kitchen while others are from bloggers or regional LUSH Cosmetic stores.

PROS – You get to discover LUSH products you never, ever heard of. A guilty pleasure of mine is to check the Kitchen menu. I need to see what they are making and then research the products! Some of the inventions are very innovative, creative, magical, rare, and much more!

CONS – The LUSH Kitchen is only operating in the UK at this moment. All North American LUSHies are out of the loop! Fortunately, you can still order from UK but it is difficult to get exclusive items when they only make a limited quality (and they always seem to be “Currently Unavailable”). Rumors are spreading like wild fire though… apparently LUSH Kitchen will be coming to Canada SOON, hopefully!

I have not yet splurged on any of the LUSH Kitchen items. It has been hard… but the exchange rate between USD and Pounds is ridiculous. Have you ordered from the LUSH Kitchen yet? Share below!

P.S. – I will not be posting for a while… I am going to Kauai! Feel free to email me if you have any questions about my posts!

Pride: Satisfaction for an Achievement

Happy Fourth of July! Unfortunately, it is pouring rain in New York… the whole shabam – thunder, dark skies, rain, puddles, wind. While stuck inside, I am thinking about the pride we have for our country, our relationships, and our selves. It seems to be contagious and of course, social media proves it!

Pride Week: Holy rainbows – every organization that supports human rights celebrated Pride Week in someway. Many created store fronts decked out in color. Many created new products to showcase pride. Many created images just for social media and sharing. I saw quite a bit on my news feeds from my favorite companies – Baked by Melissa, Julep, LUSH Cosmetics, Teen Vogue.


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4th of July: There have been many, many, many Fourth of July posts – from newscasters to the usual #lilly5x5. Here are two of my favorites that scream independence, USA, and patriotic shades. I adore how companies take their brand or product and turn it into something universally recognizable. The USA radiates pride on this day! A whole bunch of PRIDE!


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Here is my recent go USA face showcasing my country pride as I stand right near the edge of Niagara Falls. What a thrilling experience! I would love to see y’all’s PRIDE faces!

Nail Trend Summer Favorites

Nail polish is a beautiful thing. I love all the colors, glitter, designs, shapes… there is just endless possibility! It makes it easy to show off your personality without being too overwhelming.

Below is an array of nail art I have been adoring all month on Instagram from various sources that range from flowers, nail wraps, glitter, and even fruit! What do you think of them?

Social Media Multiples

Ever scroll through your newsfeed and see duplicate images? Or they are not exactly similar, but advertising the same thing? I crash into this event multiple times a day, multiple times a year, with multiple companies.


Baked by Melissa:

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The cupcake fad continues with a twist. Baked by Melissa makes bite-sized cupcakes that come in unusual flavors. Other than the yearly collection, Melissa develops a unique cupcake for each month (#miniofthemonth). Past flavors include cotton candy, candy corn, sweet potato pie, and lemon cheesecake. May 2014 was one of my personal favorites (it was delicious!), Neapolitan. Baked by Melissa advertised this cupcake the entire month of May with various posts on all social media platforms with corporate and fan based pictures.


Lilly Pulitzer:

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If you are a fan of my posts, there is no reason to go into the speech about Lilly Pulitzer. I feel in LOVE with this Riley Tassel Trim Infinity Loop Scarf (long name). I found these different images advertising the exact same product from the Lilly Pulitzer Pinterest page. What photo do you think sells the scarf better?


LUSH Cosmetics:

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What ingredient do you advertise on Easter? Vanilla? Honey? Aloe? Nope, chocolate! These pictures are from two countries – LUSH Australia on Instagram and LUSH Willowbrook Mall (USA) on Facebook. They utilize the same image and almost the same copy. Coincidence? I think not. I am sure LUSH corporate distributed this picture with a caption. What do y’all think?

Lilly Pulitzer’s Integrated Marketing Communication

Do you get the Lilly Pulitzer catalogs in the mail? The booklets full of color, joy, summer goodness, Florida style, resort wear, and much more! A Lilly catalog always brings a smile to my face because of the gorgeous design!

Catalogs, postcards, or other mail pamphlets inform consumers about new products. These collaterals should fit your brand and market strategy while intriguing a specific audience.

Lilly’s audience: Lilly obviously is a brand geared towards women from generation y and x (younger and middle aged). They probably focus on U.S. regions that have a long summer/spring because of their specialty in resort wear. Their consumers are also part of the middle class.

Lilly’s brand: What do y’all think about Lilly’s brand? What does it convey? Every time I look at a social media post, catalog, store, website, blog from Lilly… I believe it exudes color, fun, joy, passion, and individuality. Their brand is truly unique from others because of their extensive print collection and focus on colors.

Lilly’s integrated marketing communication: My blog post archive is full of posts about the famous #lilly5x5’s and other social media. They have a professional yet fun presence on Twitter, Facebook, Pinterest, and especially Instagram. Lilly is a perfect example of integrated marketing. Other than media, they utilize traditional marketing strategies such as advertisements, articles, email marketing, and mail pamphlets (above).

What do you think about the Lilly brand and their marketing techniques?

P.S. – here is an awesome Facebook post about how they create their seasonal catalogs on the Lilly blog called The Juice Stand!

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#lily5x5 Madness

Look through my blog history and notice how many times I blog about #lilly5x5’s. I bet it is nearing 50. I LOVE #lilly5x5. Actually, I just LOVE Lilly Pulitzer in general. Their marketing, PR, social media, clothes, fashion, graphic design, and everything else gets my heart pumping!


I want to share my favorite #lilly5x5’s from the past few months. Hopefully, you enjoy them as much as I do!

Lilly Pulitzer posts new #lilly5x5’s 5 days a week around 5 o’clock (hence, 5×5). You can discover the archive of 5×5’s on their Pinterest board.


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Lilly confirmed that EVERYONE has been wanting to get some #lilly5x5 images. The company created a book that features many of the images. They gave some away in a contest and as gifts when a customer purchased x amount. Do you like this idea?

Timely Social Media

There have been many holidays over the past few months from Easter to Earth Day! I wanted to post my favorite timely, newsworthy social media from various companies to showcase the factors of an intriguing holiday post. Discover now!

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Easter is a great holiday to incorporate branding with universal holiday themes. The #lily5x5 includes a vibrant Easter egg hunt in a watercolor medium. Lilly Pulitzer is known for their watercolor prints! Another example is Vineyard Vines since they attached Easter bunny ears to their logo and mascot, the pink whale! Vineyard Vines always makes their whale festive for various holidays! It is a unique and adorable branding idea. LUSH Cosmetics also posted a cute graphic featuring a product and an adorable pun (“Happy Easter from everybunny at LUSH”)!

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Earth Day was a great opportunity for companies to showcase their commitment and passion for our planet. The @nailitmag Instagram account featured an Earth Day Nail Polish Exchange from Zoya. One could switch out their old polishes (bottle and all) for new ones. This is a great technique from Zoya to encourage reusing glass and disposing of lacquer properly. Go #ZoyaEarthDay! Lilly Pulitzer created another #lilly5x5 that reveals their love for Earth! Making the turtle shell a replica of Earth was a phenomenal idea!

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For those in the United States and maybe even around the world, you probably heard about the bombings from last year during the Boston Marathon. The city of Boston replied positively and strongly from this event by creating the idea of #BostonStrong. Vineyard Vines (a Northeastern company) created a campaign that highlighted their love for Boston with Wicked Strong merchandise. This was a fantastic move since it involved community relations and probably increased brand loyalty.