Era of Collabs: Rifle Paper Co. + LeSportsac

Rifle Paper Co. and LeSportsac Collab

My favorite stationary company, Rifle Paper Co. partnered with one of the most recognized, international baggage companies, LeSportsac. This collaboration consists of backpacks to cosmetic bags decorated with Rifle Paper Co. illustrations. Immediately, I spotted this Beauty Cosmetics bag with a hot pink lining adorned with bobby pins, makeup brushes, hand lotions, and everything beauty! Other favorites from the collab include the Gorgeous Cosmetic Bag and the Voyager Backpack. Overall, this partnership exudes success and creativity – making me wonder what makes for an excellent business to business partnership:

  • Similar Objectives – whether it is to increase sales or brand recognition, B2B partnerships need homogenous end results. These objectives should then be followed and completed with strategies and specific, measurable tactics.
  • Enhancement – just as Rifle Paper Co. escalated the refinement and designs of LeSportsac, any collab should enhance business products. For instance, FACE Stockholm and Reebok partnered to redefine the Reebok Classics with trendy colors that pair with makeup to fulfill the perfect athleisure collab – comfort and confidence.
  • New Audience – a collab should increase the recognition of a brand by targeting a new audience. This audience should be researched and defined prior to collab implementation. For successful result measures, an audience should be researched to determine how to best reach the target group and effectively communicate to it through specific mediums.

What do you think makes a successful B2B partnership? What role does public relations play in these partnerships?

#NailIt – FACE Favorites

FACE Stockholm Nail Polish

These days, it seems like everyone is on the hunt for the perfect “nude” – a polish that adds shine, yet looks natural! I have finally found the treasure! French Pink from FACE Stockholm is the perfect pink hue that matches quite nicely to a naked nail. You can go weeks with chips and scrapes, with a “still perfect” mani from a far distance. Plus, this is any easy polish to spruce up with an accent nail (I adore #49 from FACE)!

What is your go to nude?

Nails

Lipstick Tray of 2015

Lipstick – each vibrant shade can transform your look & day 

FACE Stockholm Lipsticks

I am falling in love all over again with lipsticks. This acrylic tray holds 24 tubes and allows you to display the shades you love! Most of my collection (at least the products pictured here) is from FACE Stockholm. With over 100 shades to choose from, FACE has it ALL!

Here are my Top 5 from this collection:

  1. Strawberry Veil – a sheer pink. Strawberry Veil is my GO TO lipstick. Easy to apply, stays on long, semi-natural looking, and moisturizes – the perfect combinations for a daily lipstick!
  2. Smile – a hot fuchsia shade with a dose of shimmer. I cannot get over how bright, fun, and eccentric Smile is! It honestly is a color that will brighten and liven anyone’s day.
  3. Bästa – a deep marsala. I adore this trendy shade. With Marsala being the Pantone color of 2015, Bästa will take your style and #FOTD to the next level! P.S. – Bästa means supreme in Swedish!
  4. Success – a sophisticated, toned pink. A universal lip color, like Success, is a necessity for all makeup collections! Similar to a day and night wardrobe, this lipstick can go from the work environment to the latest social event.
  5. Matte Sahara – a true nude with a matte effect. This is a perfect lipstick to pair with a dramatic, smokey eye. I think it is sooo simple and elegant yet edgy. It really is a twist from an ordinary nude with a slight pink hue and matte properties.

Interested in other shades? Here is the full list starting from bottom left and going up: Leva, Matte Sahara, Softly, Diva – Light Mist, Matte Fashion, Wineberry Veil, Ansvar – Naked, Cranberry Veil, Bästa, Mantra – Fame Factory, Strawberry Veil, Instinct, Smile – Success, Silk, Stunning Matte, Matte Desert – Friendship Veil, Vibe, Flirt, Raspberry Veil

Lip Savers

Winter is rough on skin since all moisture is drained from the air… Plus, we might not be receiving all the vitamin D necessary for the perfect glow. One thing we can do – SAVE OUR LIPS!

I am a Lipstick Queen! Since working for FACE Stockholm, my collection has grown from 5 lipsticks to almost 30 (oops). A colorful pout adds to my vibrant style while increasing confidence. One thing I really really cannot stand – when my lipstick is cracked from dry, chapped, sore lips. Therefore, I am on a mission to find lip treatments that will conquer dryness to allow for smooth lipstick application.

It is a successful mission so far. I have found staple products I use each evening to nourish my lips for the next day full of color (and the challenge of picking out a lipstick).

  • FACE Stockholm Lip Treatment – This slightly tinted formula is the perfect go-to for a quick pick me up. It is easy to apply, looks very classy, and keeps lips hydrated for a decent amount of time.
  • Fabulips “Pout’-o-matic” – I saved my Ulta coupons for weeks to get this spa powered lip system. The kit comes with a lip exfoliating tool and the Fabulips Sugar Lips Scrub. The steps are simple – put a little less than a dimes worth of scrub onto the polishing head then scrub onto lips until sugar has dissolved. Results are soft, smooth lips free of dry cracks. I enjoy the Bliss sugar scrub, but decided to give the tool a try with a LUSH lip scrub.
  • The Kiss Lip Scrub – This is obviously a repeat product if you read my LUSH Valentine’s Haul. I cannot get enough of this pink, tangy sugar with sprinkles and confetti hearts! I used this scrub with the Fabulips set and loved the results even more. LUSH scrubs are a bit more course than the Bliss one making the exfoliation rougher – a plus for scrapping away all troubled skin.
  • The Kiss Lip Gloss – A favorite from last Valentine’s Day! This Lip Gloss is tough to apply on the go since it involved dabbing your finger into the product then applying. Although, the gloss is very easy to rub into your hands as a moisturizer since it is not sticky. The Kiss adds a slight pink to the lips with a whole lot of shimmer.
  • fresh Sugar Lip Serum – A true gem from one of my Sephora hauls. This serum is the perfect remedy for night time (almost like a face mask). After exfoliation, smoother your lips with this smoothing serum. It is a cooling, firm feeling at first that turns into a buttery balm. An all time favorite!

Must Haves Summer Lacquer + Nail Art Favorites

Summer calls for bright, glittery, and colorful manis and pedis. I have especially been adoring three special shades:

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FACE Stockholm has over 100 nail polish shades. That is a TON for a company that does not specializes in polish. My summer favorites from FACE Stockholm are #47 and #98. They both scream SUMMER! #98 (left) is a beautiful orange shimmer- I believe the base coat is orange and the shimmer is gold. #47 (right) is a gorgeous, mouth watering, deep watermelon pink! It almost looks red once applied.


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There is no need to explain the importance of Essie nail lacquer in the polish world. Essie comes out with beautiful, innovative colors each season that highlights trends. A huge trend this summer is cobalt blue polish! Yes – the dark, rich, creamy, deep blue. I absolutely adore this light cobalt called strut your stuff. It is the perfect showstopper without being to unusual.


And as promised, here are my favorite nail art and nail shades from various social media accounts:

P.S. – I have discovered a NEW nail love on Instagram – @nailjob. Her work is beyond fabulous. I love the glitter looks and clear polish designs.

Spring Is In The Air!

Like this post if you have discovered any Spring campaigns? These campaigns could be on social media, websites, flyers, catalogs, and so on. This post will highlight my favorite Spring campaigns/social media posts from three different companies.

FACE Stockholm:

FACE Stockholm is a Scandinavian company that originated from Sweden. It was founded by Gun Nowak and her daughter, Martina Arfwidson. FACE produces beauty products that are the highest quality with a variety of colors. The FACE brand represents, “naturally based, trend forward, simple, clean, gorgeous, and fun beauty.” They value the interaction between woman, confidence, and woman empowerment. Here are a few graphics from their website representing the Pastel Story – May 2014 campaign:

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I adore the top graphic. I love FACE polishes. They have a large variety of shades. If you are looking for a color, FACE has it! Check out all of their polish swatches here. Incorporating products with Spring decor is a wonderful idea.

I also enjoy the bottom graphic since it highlights the key components of the Pastel Story. These are pastel FACE products, FACE swatches, pastel art, pastel flowers, and a pastel make-up look. Inspiration or idea boards always make for a unique, cool, brand worthy graphic.

Lilly Pulitzer:

I discussed the Lilly Pulitzer brand in many of my older posts. In short, Lilly Pulitzer is a colorful brand that focuses on event wear, beach wear, and vacation wear. Although, I am sure you can find something from Lilly for any occasion! I wear Lilly sweater and jeans in the winter and fall. Here are my recent social media favorites which scream Spring:

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Lilly Pulitzer created an excellent digital PR campaign called #lilly5x5. These posts are from different social media outlets and highlight the #lilly5x5’s that were created. The only post that does not reference to the #lilly5x5 is the center picture in the top row. “Ring the Bellboy” is the name of that print. Overall, Lilly Pulitzer does a phenomenal job representing their brand throughout social media platforms. This posts scream Spring, Summer, and color!!

LUSH Cosmetics:

LUSH also is celebrating spring and Mother’s Day with digital posts. I have a picture of the LUSH bar on the bottom of their homepage. The bar has references to the Mother’s Day social media campaign, LUSH blog posts about Spring, and Charity Pot information:

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They also come out with a range of Mother’s Day products that are perfect for rainy and sunny Spring Days. You can check them out here.

What is your favorite Spring digital campaign?

Face Stockholm Nail Lacquer Collection

This post is for my nail polish followers! I did another post about Face sharing my holographic polishes from them. This post goes along with that one to show all my normal polishes from them! So lets get started! I have 9 polishes from them:

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So I will just explain each Face polish from left to right (by the way… face just numbers their polishes and does not give them specific names):

  • #83 garnet – this is a beautiful deep red polish. I use this a lot in the winter time. It is a great cranberry color for any skin type! This polish is also super glossy.
  • #124 classic red – this is truly a classic red! I just had this polish on my toes and loved it! Very vintage and very red!
  • #67 hot mango – I got this one over the summer of course! It really is a hot color! Very bright and lovely.
  • #132 sparkle bronze pink – I LOVE this color. I wear this one a lot… I would say it definitely is one of my most popular polishes in my collection. It is the perfect simple bronze shade.
  • #144 shimmer pink – I love how light this polish is… it is the perfect color to wear if you hate to see chips!
  • #101 cotton candy – this is a perfect light pink color. I use this one a lot on my nails! It is really cotton candy like!
  • #107 creamy hyacinth – this is a very beautiful light purple. I like how it is not to dark nor light. It is a great medium shade!
  • #35 orchid taupe – this is a lovely gray shade with a hint of purple. Just a hint though! Love wearing this all year round.
  • #70 baby blue – I love this blue! This is the perfect, perfect PERFECT light blue color!

So overall I love Face Stockholm polishes! I found this english brand because they have a few stores near me (Rhinebeck and Hudson, New York). I love the simple look of the polishes. The brushes are also lone and thin (perfect for smaller nail shapes). The only problem is that the colors do settle easily – you can probably tell in the pictures!

Have you ever tried Face Stockholm polishes?

Face Holographic Nail Polish

So in my last nail polish post, I talked about the December 2013 Square Hue collection. One of the polishes in that collection was actually a silver holographic and I mentioned that I had a few other holographic polishes that I cherish. These are both Face Stockholm lacquers.

Here are the two polishes and swatches:

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  • The polish to the left or the green polish is a part of Face Stockholm’s holographic nail polish line. It is called Thea. I really love this polish! Green has always been a tough color for me to love on my nails. I like the color in general, but always think my hands are dirty or just not right with green polish! But this green is very different. I like how it is a light, pastel shade. Plus, all the holographic effects greatly add to the color!
  • The one to the right or the tan polish is also from the holographic line from Face. This polish is named Leto. I LOVE this polish. It is a nude swatch but has a lot of holographic effects in it. Highly recommend this polish for anyone who is obsessed with tan, light, pale polishes. It is fun and flirty!

There are six different shades to the Face holographic collection. Besides the ones above, they have a pink, blue, silver and purple holographic polishes. If you want to learn more about these polishes or wish to purchase them, you can find them here: http://www.facestockholm.com/search.asp?Mode=Product&typeid=29&ProductID=1330

Let me know what your thoughts are on holographic polishes in general! Tata for now!!