#LUSHfreshselfies + Cupcake Review

So with the lunch of the #LUSHfreshselfies campaign, I decided that it would be fit to do a few fresh face mask posts. So here goes my first one, Cupcake!!! Unfortunately, I did not get pictures of the product or this on my face (this was before I started blogging)! But I do have an image of the pot. I would like to focus this post though more on the social media aspect of the #LUSHfreshselfies campaign!

Cupcake Review: 

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This is LUSH’s most popular face mask! Who couldn’t turn down this mint-chocolatey goodness?! This face mask is so popular, that it is sometimes a hard product to find! You need to catch the shipment of fresh masks early! So now for the review, this is a great mask! I highly suggest it for anyone who has oily or acne prone skin! I do not have this type of skin… mine is more dry than oily! But, this mask is a great treat for any skin type I believe! So the fresh ingredients in this mask are cocoa powder, spearmint leaves and a special, all natural mud from the mountains of Morocco. There really is no cons about this mask… it is a bit thick but that is expected with every mask made with fresh, fresh products! I found this video published by LUSH on Youtube very interesting about manufacturing this mask: http://www.youtube.com/watch?v=i0DbSShpdsI !

#LUSHfreshselfies: 

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Here are the campaign instructions! Basically, if you wish to enter, you take a picture of yourself with a LUSH face mask on and then you post it to Twitter or Instagram with the hashtag – #LUSHfreshselfies! The winner then gets a fresh party pack! What do you think this includes?! An array of fresh face masks?! Maybe it comes with a personal LUSH Spa massage therapists?! If you have a LUSH mask, you should join the race! (I will be posting my #LUSHfreshselfies picture in an upcoming face mask review, but you can see it on my Twitter, @AndreaPuskar, https://twitter.com/AndreaPuskar)

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Along with this campaign, LUSH has been advertising and highlighting all their fresh face masks! I got this email a few days ago that kind of reviews how they make their masks, fresh, chopped, and then blended! What cool graphics for this layout or step by step making. They also have this on their U.S. homepage through the scroll bar!

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And like always (with most media campaigns), they followed up with a Facebook post! This was posted a few days ago and basically goes over where, how, why, and when the fresh face masks are made! This post also reviews some of the fresh ingredients one can find in a LUSH mask! Can anyone guess what mask the compounder is making in the picture?! I will give you a hint… it looks like spearmint leaves 😉

So.. to conclude, as a PR major at Marist college and an insane LUSHie… I always am on the look out for new media campaign that help to bring awareness around a certain product! Share your #LUSHfreshselfies with me! I am interested to see what face mask everyone loves! Tata for now!

5 Pots For 1 Free Mask

Recently I have been going to LUSH stores A LOT. At least more than I do once my semester starts. Each time I have been returning around 5-6 empty black pots for a free face mask! LUSH started this system to use pots that are post customer recycled plastic! So when you return pots, they recycle and reuse them.

Here are all the LUSH fresh face masks you can chose from (the picture is a bit small, I know):

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  1. Sacred Truth
  2. Love Lettuce
  3. Catastrophe Cosmetic
  4. Cupcake
  5. Brazed Honey
  6. BB Seaweed
  7. Oatfix
  8. Cosmetic Warrior
  9. Ayesha

I have tried a few of the LUSh face masks. Some of my favorites are Cupcake, Brazed Honey and Love Lettuce. I actually have gotten 3 of the masks with the return 5 pots for free mask deal recently. The three I picked out were Brazed Honey, Cupcake and Catastrophe Cosmetic.

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  • Brazed Honey – I think this is the most gentle and simple face mask that LUSH offers. The smell is not to strong and the texture is smooth. The fresh ingredients in this mask are eggs, honey, lime oil, ground almonds, Kaolin clay and probably much much more.
  • Cupcake – This is definitely one of the most popular masks. It is sometimes hard to find this one in stock at stores. This is for skin that is more acne prone. The fresh ingredients in this mask are cocoa, mint, vanilla absolute, spearmint oil, Rhassoul mud and much more. When using this mask, you feel like your spreading mint chocolate icing all over your face!
  • Catastrophe Cosmetic – This is another popular face mask from LUSH. This one is especially nice in the summer months. The fresh ingredients in this mask are blueberries, calamine, rose absolute, chamomile blue oil and more. This mask is especially made for people with sensitive skin.

Soon, I will be reviewing all three of the detailed masks above. If you would like to purchase a mask or return your pots for one, you cannot order them online but only find them in stores. This is because the masks are made super fresh and have an expiration date about two-three weeks after they are bought. Also, you should keep your mask in the fridge to make sure it stays nice and fresh! To learn more about LUSH face masks you can visit: http://www.lushusa.com/Fresh-Face-Masks/fresh-face-masks,en_US,sc.html

What face mask have you tried? What one is your favorite?