Era of Collabs: Rifle Paper Co. + LeSportsac

Rifle Paper Co. and LeSportsac Collab

My favorite stationary company, Rifle Paper Co. partnered with one of the most recognized, international baggage companies, LeSportsac. This collaboration consists of backpacks to cosmetic bags decorated with Rifle Paper Co. illustrations. Immediately, I spotted this Beauty Cosmetics bag with a hot pink lining adorned with bobby pins, makeup brushes, hand lotions, and everything beauty! Other favorites from the collab include the Gorgeous Cosmetic Bag and the Voyager Backpack. Overall, this partnership exudes success and creativity – making me wonder what makes for an excellent business to business partnership:

  • Similar Objectives – whether it is to increase sales or brand recognition, B2B partnerships need homogenous end results. These objectives should then be followed and completed with strategies and specific, measurable tactics.
  • Enhancement – just as Rifle Paper Co. escalated the refinement and designs of LeSportsac, any collab should enhance business products. For instance, FACE Stockholm and Reebok partnered to redefine the Reebok Classics with trendy colors that pair with makeup to fulfill the perfect athleisure collab – comfort and confidence.
  • New Audience – a collab should increase the recognition of a brand by targeting a new audience. This audience should be researched and defined prior to collab implementation. For successful result measures, an audience should be researched to determine how to best reach the target group and effectively communicate to it through specific mediums.

What do you think makes a successful B2B partnership? What role does public relations play in these partnerships?

Tivoli – Walt Disney’s Inspiration

Tivoli is a magical oasis in the middle of Copenhagen, Denmark filled with themed rides, ethnic foods, concert halls, and wondrous gardens. Does any of this sound familiar? Think Disney World…! In fact, I believe Walt Disney visited Tivoli as a kid. One can imagine this is where he gained inspiration for Disney parks!

My Danish friend, Sisse, took us exploring through Tivoli one afternoon where we ate Bosnian food and relaxed on the lawns. Thinking back… I can still picture the vibrant colors and intricate decor, while imagining what it would be like as a kid to visit this park!

After this trip, I immediately searched for internships at Disney… a place where inspiration and magic thrive. From a Public Relations + Marketing perspective, research and appropriate communication are imperative to attract target audiences. A practitioner needs to understand how audiences are persuaded to visit Disney, while discovering what attractions become popular and why. I can imagine the amount of planning, organizing, and scheduling that occurs to achieve measurable and acceptable success rates. These meticulous campaigns get my PR heart racing!

Have you been to Tivoli? Do you ever inspire to work at Disney where “Dreams are Made Of”?

Alex and Ani – #MotivationNation

Alex and Ani is an awe inspiring company that focuses on the aspects and realities of being a human. They created a product that relates to us. Whether it is the Tree of Life or the Star of Venus. Each item has it’s own characteristics – hope, inspiration, beauty, love, intelligence, luck, and many more.

I especially love their #MotivationNation campaign that is about bringing positivity and motivation to their audience.

What do you think of their motivational quotes? Is this a social media campaign that reflects their brand message?

LUSH Cosmetics Summer Events

LUSH Cosmetics advertised 2 events so far this summer. The first was the #LUSH200 store opening in North America. The second is the #finfree movement. Here are some highlights from each:

The #LUSH200 details: The 200th LUSH Cosmetics store has officially opened in North America! LUSH Cosmetics in Yorkdale Shopping Centre located in Toronto, Canada is the lucky store! LUSH celebrated this event with giving out $200 gift cards across North America, creating fresh batches of products in store, having a dance party with a well renowned DJ, and even some beauty bloggers made an appearance. Did you win a gift card or participate in any of the #LUSH200 events?!

The #finfree movement has officially begun. LUSH partnered with Shark Week on Discover Channel and the finfree movement to help stop shark killings. Shark fin soup is a popular dish in many Asian countries that requires fins from sharks. The #finfree movement is here to stop these killings and protect sharks all around the world. You can sign the petition today here and buy the Shark Fin Soap (limited edition) from LUSH to stand with the #finfree movement!

Kate Spade New York – Social Media

Never, ever have I blogged about Kate Spade New York social media. This will be a first! This company deserves a positive blog post because their social media extends the brand above and beyond normal expectations. Check it out!

Three things that come to mind when thinking about the Kate Spade brand:

  1. Bows
  2. Preppy couture
  3. New York City

Do you see any of these things from these posts? Not really! Yes, some are preppy. Yes, some exude NYC. Kate Spade has successfully created posts that add more to their brand. Their posts are colorful, cohesive, and inviting. One post is about Rio. Another post is about a girl they love. One is about transforming an outfit from day to night. Do you think their social media extends their brand? Is this important for a company to digitally achieve?

LUSH Kitchen – UK Style

The LUSH Kitchen in UK is a few months old now. They make small batches of exclusive LUSH products – retired and new inventions. The list ranges from Lemon Melt to Baby Face Cleanser. Any LUSHie would die to get their hands on these unique, rare goodies!

I collect all social media that revolves around the Kitchen. Some of the above posts are directly from the LUSH Kitchen while others are from bloggers or regional LUSH Cosmetic stores.

PROS – You get to discover LUSH products you never, ever heard of. A guilty pleasure of mine is to check the Kitchen menu. I need to see what they are making and then research the products! Some of the inventions are very innovative, creative, magical, rare, and much more!

CONS – The LUSH Kitchen is only operating in the UK at this moment. All North American LUSHies are out of the loop! Fortunately, you can still order from UK but it is difficult to get exclusive items when they only make a limited quality (and they always seem to be “Currently Unavailable”). Rumors are spreading like wild fire though… apparently LUSH Kitchen will be coming to Canada SOON, hopefully!

I have not yet splurged on any of the LUSH Kitchen items. It has been hard… but the exchange rate between USD and Pounds is ridiculous. Have you ordered from the LUSH Kitchen yet? Share below!

P.S. – I will not be posting for a while… I am going to Kauai! Feel free to email me if you have any questions about my posts!

Pride: Satisfaction for an Achievement

Happy Fourth of July! Unfortunately, it is pouring rain in New York… the whole shabam – thunder, dark skies, rain, puddles, wind. While stuck inside, I am thinking about the pride we have for our country, our relationships, and our selves. It seems to be contagious and of course, social media proves it!

Pride Week: Holy rainbows – every organization that supports human rights celebrated Pride Week in someway. Many created store fronts decked out in color. Many created new products to showcase pride. Many created images just for social media and sharing. I saw quite a bit on my news feeds from my favorite companies – Baked by Melissa, Julep, LUSH Cosmetics, Teen Vogue.


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4th of July: There have been many, many, many Fourth of July posts – from newscasters to the usual #lilly5x5. Here are two of my favorites that scream independence, USA, and patriotic shades. I adore how companies take their brand or product and turn it into something universally recognizable. The USA radiates pride on this day! A whole bunch of PRIDE!


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Here is my recent go USA face showcasing my country pride as I stand right near the edge of Niagara Falls. What a thrilling experience! I would love to see y’all’s PRIDE faces!

Social Media Multiples

Ever scroll through your newsfeed and see duplicate images? Or they are not exactly similar, but advertising the same thing? I crash into this event multiple times a day, multiple times a year, with multiple companies.


Baked by Melissa:

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The cupcake fad continues with a twist. Baked by Melissa makes bite-sized cupcakes that come in unusual flavors. Other than the yearly collection, Melissa develops a unique cupcake for each month (#miniofthemonth). Past flavors include cotton candy, candy corn, sweet potato pie, and lemon cheesecake. May 2014 was one of my personal favorites (it was delicious!), Neapolitan. Baked by Melissa advertised this cupcake the entire month of May with various posts on all social media platforms with corporate and fan based pictures.


Lilly Pulitzer:

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If you are a fan of my posts, there is no reason to go into the speech about Lilly Pulitzer. I feel in LOVE with this Riley Tassel Trim Infinity Loop Scarf (long name). I found these different images advertising the exact same product from the Lilly Pulitzer Pinterest page. What photo do you think sells the scarf better?


LUSH Cosmetics:

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What ingredient do you advertise on Easter? Vanilla? Honey? Aloe? Nope, chocolate! These pictures are from two countries – LUSH Australia on Instagram and LUSH Willowbrook Mall (USA) on Facebook. They utilize the same image and almost the same copy. Coincidence? I think not. I am sure LUSH corporate distributed this picture with a caption. What do y’all think?

Lilly Pulitzer’s Integrated Marketing Communication

Do you get the Lilly Pulitzer catalogs in the mail? The booklets full of color, joy, summer goodness, Florida style, resort wear, and much more! A Lilly catalog always brings a smile to my face because of the gorgeous design!

Catalogs, postcards, or other mail pamphlets inform consumers about new products. These collaterals should fit your brand and market strategy while intriguing a specific audience.

Lilly’s audience: Lilly obviously is a brand geared towards women from generation y and x (younger and middle aged). They probably focus on U.S. regions that have a long summer/spring because of their specialty in resort wear. Their consumers are also part of the middle class.

Lilly’s brand: What do y’all think about Lilly’s brand? What does it convey? Every time I look at a social media post, catalog, store, website, blog from Lilly… I believe it exudes color, fun, joy, passion, and individuality. Their brand is truly unique from others because of their extensive print collection and focus on colors.

Lilly’s integrated marketing communication: My blog post archive is full of posts about the famous #lilly5x5’s and other social media. They have a professional yet fun presence on Twitter, Facebook, Pinterest, and especially Instagram. Lilly is a perfect example of integrated marketing. Other than media, they utilize traditional marketing strategies such as advertisements, articles, email marketing, and mail pamphlets (above).

What do you think about the Lilly brand and their marketing techniques?

P.S. – here is an awesome Facebook post about how they create their seasonal catalogs on the Lilly blog called The Juice Stand!

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“Our Values are in Our Products” – LUSH Campaign

This month LUSH is celebrating their company values with a beautiful digital campaign. You have probably seen it if you were on the LUSH USA website recently:

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I adore the image that highlights products and values. This is a very creative campaign that really strikes the core concepts and objectives of LUSH. I will be taking my favorite products, writing a mini review, and talking about how they fit into a certain value based off of this image:

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NAKED!: Ultimate Shine Solid Shampoo is the perfect NAKED product example since it does not have any packaging or waste attached to it. Once it is used up, it is GONE! No debris. I really enjoy Ultimate Shine because of its simple but elegant aroma. This bar is packed with ylang ylang oil, violet leaf absolute, and gardenia extract. Plus, it has a little shimmer!

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100% VEGETARIAN: Honey I Washed The Kids Soap is a LUSH trademark. It smells wonderful, lathers incredibly, and hydrates. The main ingredients are beeswax, sweet wild orange oil, aloe vera extract, and bergamot oil. All LUSH products are 100% vegetarian because they avoid anything that relies on animal manufacturing. LUSH is especially proud of the glycerin in their soaps since it is from American soy beans and NOT animal fat.

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FRESHEST COSMETICS: As you can tell by now, LUSH cares about using ethical and environmentally friendly ingredients. But they also care about fresh cosmetics. Most LUSH products have an expiration date because they are free of preservatives and other chemicals that help store products. The freshest LUSH products are the famous face masks. Love Lettuce is one I used recently that contains honey, almond oil, ground almond shells, ground almonds, and lavender oil (no lettuce surprisingly). Face masks are so fresh they need to be stored in a refrigerator!

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FIGHTING ANIMAL TESTING: LUSH has many campaigns, awards, and activities for fighting against animal testing. Obviously, LUSH products are not animal tested nor do they use ingredients that harm animals. They use cell testing and 3D human skin models to determine if a product is safe. The Emotional Brilliance makeup line LUSH developed includes eye liner, lipsticks, mascara, eyeshadows, and skin tints that are 100% LUSH acceptable. Wise is a deep olive eyeliner from this collection.

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HANDMADE: All LUSH products are handmade with love by real people. They even put stickers on the back of products saying who it was made by and when. Each bath bomb, melt, and bubble bar are unique. Bathos is a bubble bar I used from the Retro Collection that contains violet leaf absolute, rose absolute, jasmine absolute, and ylang ylang oil. It makes a perfect bubble bath!

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ETHICAL BUYING: LUSH makes sure their suppliers have similar values such as no animal testing, protecting the environment, and creating a positive impact. They buy ingredients from small scale producers rather than mass producers. The Ro’s Argon Body Conditioner is the example LUSH used and the example I will use. This is a lovely product that smells of luxurious roses and conditions your body. The rose oil is from Turkey and the capuacu butter is from Brazil.

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