Do you get the Lilly Pulitzer catalogs in the mail? The booklets full of color, joy, summer goodness, Florida style, resort wear, and much more! A Lilly catalog always brings a smile to my face because of the gorgeous design!
Catalogs, postcards, or other mail pamphlets inform consumers about new products. These collaterals should fit your brand and market strategy while intriguing a specific audience.
Lilly’s audience: Lilly obviously is a brand geared towards women from generation y and x (younger and middle aged). They probably focus on U.S. regions that have a long summer/spring because of their specialty in resort wear. Their consumers are also part of the middle class.
Lilly’s brand: What do y’all think about Lilly’s brand? What does it convey? Every time I look at a social media post, catalog, store, website, blog from Lilly… I believe it exudes color, fun, joy, passion, and individuality. Their brand is truly unique from others because of their extensive print collection and focus on colors.
Lilly’s integrated marketing communication: My blog post archive is full of posts about the famous #lilly5x5’s and other social media. They have a professional yet fun presence on Twitter, Facebook, Pinterest, and especially Instagram. Lilly is a perfect example of integrated marketing. Other than media, they utilize traditional marketing strategies such as advertisements, articles, email marketing, and mail pamphlets (above).
What do you think about the Lilly brand and their marketing techniques?
P.S. – here is an awesome Facebook post about how they create their seasonal catalogs on the Lilly blog called The Juice Stand!