This month LUSH is celebrating their company values with a beautiful digital campaign. You have probably seen it if you were on the LUSH USA website recently:
I adore the image that highlights products and values. This is a very creative campaign that really strikes the core concepts and objectives of LUSH. I will be taking my favorite products, writing a mini review, and talking about how they fit into a certain value based off of this image:
NAKED!: Ultimate Shine Solid Shampoo is the perfect NAKED product example since it does not have any packaging or waste attached to it. Once it is used up, it is GONE! No debris. I really enjoy Ultimate Shine because of its simple but elegant aroma. This bar is packed with ylang ylang oil, violet leaf absolute, and gardenia extract. Plus, it has a little shimmer!
100% VEGETARIAN: Honey I Washed The Kids Soap is a LUSH trademark. It smells wonderful, lathers incredibly, and hydrates. The main ingredients are beeswax, sweet wild orange oil, aloe vera extract, and bergamot oil. All LUSH products are 100% vegetarian because they avoid anything that relies on animal manufacturing. LUSH is especially proud of the glycerin in their soaps since it is from American soy beans and NOT animal fat.
FRESHEST COSMETICS: As you can tell by now, LUSH cares about using ethical and environmentally friendly ingredients. But they also care about fresh cosmetics. Most LUSH products have an expiration date because they are free of preservatives and other chemicals that help store products. The freshest LUSH products are the famous face masks. Love Lettuce is one I used recently that contains honey, almond oil, ground almond shells, ground almonds, and lavender oil (no lettuce surprisingly). Face masks are so fresh they need to be stored in a refrigerator!
FIGHTING ANIMAL TESTING: LUSH has many campaigns, awards, and activities for fighting against animal testing. Obviously, LUSH products are not animal tested nor do they use ingredients that harm animals. They use cell testing and 3D human skin models to determine if a product is safe. The Emotional Brilliance makeup line LUSH developed includes eye liner, lipsticks, mascara, eyeshadows, and skin tints that are 100% LUSH acceptable. Wise is a deep olive eyeliner from this collection.
HANDMADE: All LUSH products are handmade with love by real people. They even put stickers on the back of products saying who it was made by and when. Each bath bomb, melt, and bubble bar are unique. Bathos is a bubble bar I used from the Retro Collection that contains violet leaf absolute, rose absolute, jasmine absolute, and ylang ylang oil. It makes a perfect bubble bath!
ETHICAL BUYING: LUSH makes sure their suppliers have similar values such as no animal testing, protecting the environment, and creating a positive impact. They buy ingredients from small scale producers rather than mass producers. The Ro’s Argon Body Conditioner is the example LUSH used and the example I will use. This is a lovely product that smells of luxurious roses and conditions your body. The rose oil is from Turkey and the capuacu butter is from Brazil.