Timely Social Media

There have been many holidays over the past few months from Easter to Earth Day! I wanted to post my favorite timely, newsworthy social media from various companies to showcase the factors of an intriguing holiday post. Discover now!

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Easter is a great holiday to incorporate branding with universal holiday themes. The #lily5x5 includes a vibrant Easter egg hunt in a watercolor medium. Lilly Pulitzer is known for their watercolor prints! Another example is Vineyard Vines since they attached Easter bunny ears to their logo and mascot, the pink whale! Vineyard Vines always makes their whale festive for various holidays! It is a unique and adorable branding idea. LUSH Cosmetics also posted a cute graphic featuring a product and an adorable pun (“Happy Easter from everybunny at LUSH”)!

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Earth Day was a great opportunity for companies to showcase their commitment and passion for our planet. The @nailitmag Instagram account featured an Earth Day Nail Polish Exchange from Zoya. One could switch out their old polishes (bottle and all) for new ones. This is a great technique from Zoya to encourage reusing glass and disposing of lacquer properly. Go #ZoyaEarthDay! Lilly Pulitzer created another #lilly5x5 that reveals their love for Earth! Making the turtle shell a replica of Earth was a phenomenal idea!

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For those in the United States and maybe even around the world, you probably heard about the bombings from last year during the Boston Marathon. The city of Boston replied positively and strongly from this event by creating the idea of #BostonStrong. Vineyard Vines (a Northeastern company) created a campaign that highlighted their love for Boston with Wicked Strong merchandise. This was a fantastic move since it involved community relations and probably increased brand loyalty.

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