I have posted a few LUSH social media posts in the past month. I wanted to continue that trend with another post! How many of y’all follow LUSH Cosmetics on Facebook, Twitter, Instagram, or Pinterest? LUSH is active on all four outlets. I wanted to share favorite posts of mine that are unique, timely, and brand worthy:
LUSH has phenomenal community relations. They support communities by buying local products. This Facebook post links to a company they support, Mapleton’s Organic Dairy. The post also links to a LUSH blog article about local, community relations. PR practitioners need to keep in mind that a strong, positive community relationship will increase their company loyalty. This is important for companies in the new business era.
Nothing is better than seeing two of your favorite companies interact over social media. This Facebook post links to a Lululemon blog that highlights the LUSH No Drought dry shampoo. Lululemon and LUSH are excellent partners because they both started in Vancouver, both reduce their environmental foot print, and both support a healthy work environment.
LUSH loves Twitter. They host many “Twitter parties.” One could enter the party with the hashtag #LUSHbeautyschool and then chat with other LUSHies and a LUSH beauty expert. A Twitter party is a cool idea. I have never participated in one but look forward to it in the future.
Who hunted for the Golden Egg this Easter?! I sure did. LUSH hosted a virtual egg hunt over a week. Each day, LUSH would post hints on their social media about where to look for the egg! I loved this idea because the consumers were very involved, it was timely, and it included all digital platforms. At the end of the competition, LUSH picked out 10 random winners.
My LUSH Mother’s Day product reviews are going to be posted soon! If you did not get a chance to participate in the last LUSH competition, here is your chance! Tweet or Instagram #thatswhatmumsaid along with advice your Mom gave you.
Like this post if you’re ready for Mother’s Day product reviews. Comment to let me know what product you would like reviewed first!