For those who have heard of Vineyards Vines, what three adjectives come to mind? I thought of preppy, sophisticated, and button downs. What did y’all think of?! The purpose of this post is to rave on about my Vineyard Vines social media/branding crush (and product crush)!
Recently, a Vineyard Vines opened in my home town on Market Street in the Woodlands, TX. Here is the beautiful store front on the outside! To the right is the Vineyard Vines knit hat I purchased online during on of their sales! I like wearing it since it is colorful with snowflakes, a pom-pom at the tip, and it covers my ears!
What are the factors that help the brand identity for Vineyard Vines over social media?
- Distinction & Memory – all of these posts are to the point because they showcase the identity of the logo. The pink whale (logo) is present in all of the posts but one. If you are a Vineyard Vines follower, what is the first thing that pops into your mind? The pink whale.
- Experience – a majority of the posts also are about consumer’s experiences with Vineyard Vines. For instance, there are “re-grams” from customers, supporters showing off their VV spirit while skiing, and even a gentleman playing croquet in VV shorts. Experiences allow a brand to become personable.
- Avoid Over Design – the whale is pretty simple. It is pink, wearing a smile, and has beady eyes and eyebrows. That is it. A pink whale! Simple logos are the best logos. A logo also needs to be original. I really liked this question from a branding company. “If you were asked to re-design the back of of Levi jeans, where would you start? The archives.”
Vineyard Vines is a great brand to follow on social platforms if you are interested in a simple brand and of course, preppy clothing! Do you follow Vineyard Vines? What do you think of their branding?