Lilly Pulitzer Social Media Extravaganza

Hello all! Today I decided to post about some of my social media favorites (again) from Lilly Pulitzer! For the Lilly virgins, Lilly Pulitzer is a women who started a juice stand in Palm Beach, Florida. To prevent juice stains, she started making sleeveless dresses out of colorful cotton. She started to sell more dresses and juice at this point. Lilly Pulitzer passed away last year but her designs still reign on. Lilly Pulitzer is now a colorful brand that focuses on beach wear and print designs.

For more information about Lilly Pulitzer history visit: http://www.lillypulitzer.com/content_slides.jsp?groupName=OurStory

Post #1: This was an Instagram post. (I believe I talked about another post that related to this contest in a blog post bellow) So this post was showing the results of a contest which wanted to know what were the most popular initials to put on their Marielle sweater design.  Reasons why I like this post are….

  • It really represents the company
  • It shows all of the letters actually on the sweater
  • The way the store folded the sweaters is very unique and innovative

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Post #2: I really really love this Instagram post. I like how it puts together two social media mediums. In this case, it is a Instagram post that refers to an article on the company’s blog about working for Lilly. You could say that it also connects to twitter because f the hashtag #lillydreamjob. Their website actually has a page titled Dream Jobs that describes what a day consists of when working for Lilly Pulitzer (http://www.lillypulitzer.com/custserv/custserv.jsp?pageName=DreamJobs).

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Post #3: This is another Instagram post (if you cannot tell by now, Lilly loves Insta). I like this post because it is very informational. The contents include…

  • Information about a upcoming contest (even provides exact dates)
  • Reasons for the contest (Lilly’s Birthday)
  • How to enter the contest (steps)

Other companies also use this form of medium to introduce contests through social media. (ncLA, Ray-ban, etc.)

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Post #4: Unlike the other posts, this one is from Facebook. I love this posts because it relates to my other passion, travel. Especially in Florida, which is one of the most tropical states in the United States. This post is also very important because it is…

  • Historical to Lilly Pulitzer
  • First location of Lilly Pulitzer
  • Shows how to dress in style in the Lilly Pulitzer mother land

I have never been to Palm Beach, but I have been to other areas of Florida so I am sure it is beautiful.

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Post #5: This post is very similar to the one above because it is also a Facebook posts that talks about travel. Again, this is another destination in Florida, Key West. I actually have a more personal connection to this post than the one above because I have been to Key West multiple times. This is a good posts because it replicates other travel posts from Lilly, it provides a guide to secret spots around the island of Key West and it represents their brand well because it is in Florida.

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To finish off this post, I wanted to show y’all a picture of my mom and I wearing Lilly Pulitzer in Key West, Florida earlier this year! (if only we had this awesome travel guide while we were there)

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Tata for now! I bet everyone in the North is wishing they were vacationing in Florida around this time of year 🙂

 

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