(Don’t) Look At Me Now

Don't Look At Me

Minty aroma with a touch of zest – Don’t Look At Me Fresh Face Mask is one of the newest non-holiday products to debut in LUSH North America. As with all LUSH face masks, this product is only available in-store and should be refrigerated and used before the expiration date.

Reminding me of a texture similar to the beloved Ocean Salt, this mask gently moisturizes and exfoliates the face. Plus, the refreshing scent makes it the perfect morning pick-me-up! I highly recommend this product for not so sensitive skin types, since the citrus ingredients mixed with the rice exfoliant could irritate the skin.

Face Mask - Don't Look At Me

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#TBT – Christopher Kane for NARS

I first want to say that I am sorry for not posting during October. The past month has been hectic with school, clubs, and internships! It is almost like I have three jobs… which is a lot on one’s plate! I thought I would start Novembers blogs by showcasing my latest makeup obsession: Christopher Kane for NARS!

Christopher Kane for NARS

Christopher Kane is a London based designer with a passion for neon-neutrals. His “It Girl” is someone who prides on a fresh face with a punch of color; hence, this limited edition NARS collection is an array of soft and bright nudes with translucent finishes. Vogue titled this collection “Modern Electric” and refers to the “neoneutral” colors as wearable. With about nine pieces in this collection, I was lucky enough to get my hands on the two eyeshadows: Parallel Universe Duo and Outer Limits.

If I could describe these three shades in one word it would be mesmerizing. Each shade is so sheer and sparkly! I use these shadows on a daily basis to create iridescent, smokey eyes, and even use them as highlighters!

Did you get anything from the Christopher Kane for NARS collection? Unfortunately, these products are no longer available.

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Face Mask Review: Cup O’ Coffee

Coffee Face Mask

Of course I was eager to try the latest face mask from LUSH Cosmetics called Cup O’ Coffee infused with ground coffee beans and cocoa. The strong coffee aroma relaxes, yet stimulates, your senses, which allows you to have a fresh start during the day. Surprisingly, I never put two and two together – coffee beans are used regularly in perfume stores to reestablish your sense of smell. Similarly, this masks reinvigorates your skin, while also acting as a light exfoliant.

I highly recommend this product for anyone who wants a mask that not only transforms your skin, but also your mindset. What do you think about this product?

P.S. – Sorry for not posting last week – it has been absolutely crazy at school and my internship! I plan on posting again this week to catch up!

BYOB – Build Your Own Birchbox

I am the Birchbox subscriber that cannot get enough!! Even with boxes on the way, I always take the time to BYOB (Build Your Own Birchbox) when passing the Soho oasis. The BYOB station has changed dramatically, since you can grab your own samples without someone assisting you, plus a mens BYOB. I went all out – even surprised my boyfriend with his own box filled with shaving goodies and whiskey stones. For my box, I picked samples I have been waiting to try! Luckily, the company now lets you substitute certain categories for others (hint – skip the fragrance and go for the skin or hair care).

My personalized Birchbox wasn’t my only purchase that day… I decided to try a Korean product called Peripera Ah Much Real My Cushion Blusher in Happy Coral (for more Korean beauty, check out my Face Shop post). The sponge applicator is perfect for an on-the-go look to create glowing cheeks with a peachy finish.

Have you ever done the BYOB? What do you think of monthly subscriptions?

Korean Beauty From The FACE Shop

Korean beauty is everywhere! From Allure to Refinery 29, Asian brands are taking over the market, and the press. Shopping at The FACE Shop in the Niagara Falls Casino located in Ontario, Canada was my first taste of these renowned products – sheet masks galore, unique beauty tools, and overnight masks were just many of the cool, beauty innovations.

Stars from this haul include:

Oddly, the brand does not sell its makeup online… which is definitely a bummer if a store is not located near you. I ADORE the Peach Cushion Blusher. It creates a perfect sun-kissed flush and comes with an adorable puff for application.

Have you tried any Korean beauty brands?

Era of Collabs: Rifle Paper Co. + LeSportsac

Rifle Paper Co. and LeSportsac Collab

My favorite stationary company, Rifle Paper Co. partnered with one of the most recognized, international baggage companies, LeSportsac. This collaboration consists of backpacks to cosmetic bags decorated with Rifle Paper Co. illustrations. Immediately, I spotted this Beauty Cosmetics bag with a hot pink lining adorned with bobby pins, makeup brushes, hand lotions, and everything beauty! Other favorites from the collab include the Gorgeous Cosmetic Bag and the Voyager Backpack. Overall, this partnership exudes success and creativity – making me wonder what makes for an excellent business to business partnership:

  • Similar Objectives – whether it is to increase sales or brand recognition, B2B partnerships need homogenous end results. These objectives should then be followed and completed with strategies and specific, measurable tactics.
  • Enhancement – just as Rifle Paper Co. escalated the refinement and designs of LeSportsac, any collab should enhance business products. For instance, FACE Stockholm and Reebok partnered to redefine the Reebok Classics with trendy colors that pair with makeup to fulfill the perfect athleisure collab – comfort and confidence.
  • New Audience – a collab should increase the recognition of a brand by targeting a new audience. This audience should be researched and defined prior to collab implementation. For successful result measures, an audience should be researched to determine how to best reach the target group and effectively communicate to it through specific mediums.

What do you think makes a successful B2B partnership? What role does public relations play in these partnerships?

#NailIt – FACE Favorites

FACE Stockholm Nail Polish

These days, it seems like everyone is on the hunt for the perfect “nude” – a polish that adds shine, yet looks natural! I have finally found the treasure! French Pink from FACE Stockholm is the perfect pink hue that matches quite nicely to a naked nail. You can go weeks with chips and scrapes, with a “still perfect” mani from a far distance. Plus, this is any easy polish to spruce up with an accent nail (I adore #49 from FACE)!

What is your go to nude?

Nails